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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Electronic Hispanic Shopping and Spending Patterns in the United States 2008 Mintel, Feb 2008, Pages: 72   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   The Hispanic market is among the fastest growing demographic segments in the United States, making it an enticing segment for many marketers and product developers. By using both quantitative survey methods and qualitative observational methods, we discovered that the Hispanic demographic (like the United States as a whole) can be described as a “culture of many cultures” made up of many distinct subgroups. However, various segments of the Hispanics market do share beliefs and behaviors that can be leveraged to gain a deeper understanding of the segment and, ultimately, create communications and product offering that resonate with Hispanic consumers. More specifically, our research addresses the following questions: - How are the buying and shopping patterns of Hispanics and non-Hispanics similar and distinct from one another? - What segments exist within the Hispanic demographic and how do marketers appeal to the various segments? - What categories are most impacted by the growth of the Hispanics market? - What channels do Hispanics tend to favor and why? - Are Hispanics more open to advertising than non-Hispanics? Our analysis addresses these questions and others to provide actionable insights to companies working within the Hispanic market. Customers who bought this item also bought Hispanics and Beverages in the United States 2008 Hispanics Online in the United States 2009 US Hispanics Online: Demographics Hispanics and Finance in the United States Hispanic Acculturation Process in the United States 2009 US survey of weekly grocery expenditures in dollars, percent of total income spent, and annual apparel expenditures in dollars for Hispanics and non-Hispanics in 2000 Hispanic Shopping and Spending Patterns in the United States Who We Are: Hispanics Hispanic Finances and Financial Services in the United States 2009 Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and White, 5th Edition Hispanic Living in the Home - Beverages, Snacks, and Beauty and Personal Care in the United States 2008 Hispanic Beverages in the United States 2006

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