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U.S. Obesity Surgery Devices Markets
Frost & Sullivan, March 2008, Pages: 74
This Frost & Sullivan research service titled U.S. Obesity Surgery Devices Markets provides technology overview, market share analysis, and revenues in the obesity surgery devices markets, along with a complete analysis of key drivers, restraints, and trends that are impacting this industry. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: laparoscopic gastric bypass, laparoscopic gastric banding, endoluminal technologies, and other emerging techniques.
Market Overview
Expanding Obese Population and Improved Technology with Faster Outcomes Pump up the U.S. Market for Obesity Surgery Devices
Changing global perceptions about obesity have set off a spate of advancements in medical technology aimed at treating obesity and comorbidities such as obstructive sleep apnea, osteoarthritis, chronic infections, and psychological disorders. A spurt in chronic cardiovascular diseases and diabetes, their impact on healthcare expenditures, and an alarming rise in the rate of obesity – among both adults and children – have increased the demand for the treatment of this condition. 'Previously restricted to being viewed as a cosmetic impairment rather than a serious medical risk, technological innovations were limited due to minimal interest from the medical community and the lack of funding for development of such cures,' says the analyst of this research service. 'With the greater attention to physical well-being among Americans, the growth potential of this market has improved dramatically.' Patients no longer have to depend solely on diet and exercise to stay in shape and are progressively considering surgery as a near-instant cure. This trend has been fuelled by the availability of better treatment options, more accessible medical institutions, and better patient awareness.
Not only patients but also venture capitalists are sitting up and taking notice of the developments in this market. The latter have recognized the considerable revenue potential of the market and been funding numerous start-ups, especially those catering to the moderately obese population. This is because the risk of surgery is lower for this patient segment and technological innovations such as gastric surgery (GS) and intragastric balloon (IB) devices can be effectively applied to them. This interest by venture capitalists has driven technological improvements, intense product-based competition, and ultimately, an expansion of market scope and application.
Greater Publicity of Success Stories to Convince More Patients to Choose Surgical Solutions
The obesity problem in the United States is due to a combination of factors such as highly available, energy-dense food and the reduced expenditure of energy due to the use of modern-day conveniences. Patients that have compliance issues with strict diet and exercise regimens are likely to increasingly consider surgery, as the stigma associated with surgery and the fear of complications or failure is gradually decreasing. This change in perception is largely because of the availability of minimally invasive and innovative products as well as the higher comfort level of surgeons with various techniques.
A weight loss surgery can be termed successful if the patient loses 50 percent or more of excess body weight and maintains this for at least five years. People who have lost weight through surgery have been inspirational to other obese people. 'The visibility of results has helped the cause of surgery,' notes the analyst. 'Moreover, minimally invasive surgery such as laparoscopy has helped develop the image of painless surgery in the minds of those considering surgical options.' Device makers can speed up adoption by improving communication with consulting physicians to explain the benefits of surgical procedures. They should also develop and promote devices that can help people achieve fitness sooner.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
-Laparoscopic gastric bypass
-Laparoscopic gastric banding
-Endoluminal technologies
-Emerging innovative techniques
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