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Power Packs for Portable Electronics: Worldwide Forecasts, Applications and Chemistries, Sixth Edition
Darnell Group, Dec 2007, Pages: 84


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This report will also only look at the original equipment manufacturer (OEM) market, and will not include the battery replacement market. The market figures presented in the following sections will be based on the cost of power packs to OEMs, not to the end users. In addition, the cost of a smart power pack is assumed to decline over time, and this decline will include battery cells, fuel cells and electronics. Price declines will vary from chemistry to chemistry and between various types of applications. The following sections of this report will present forecasts in units, dollars and pricing trends. They will be are broken down by chemistry and by end-use application. Before introducing the detailed forecasts, a section detailing some of the forecasting assumptions will be presented.

Forecasting Assumptions

With the addition of several new application categories, this years report will more accurately reflect recent changes in consumer preferences, technological advancements and migration among battery chemistries. Despite these changes, the projected growth in the portable power pack market through 2013 should be consistent with the numbers forecasted in the 2005 Power Pack report. The abundance of available data sources and the ability to quantify economic growth have allowed us to present a traditional forecasting model. As in our last report, with established products such as Li-ion, NiCd and NiMH batteries, it is relatively simple to quantify the current and past market sizes, and then make reasonable projections about their future growth and dynamics. However, for newer chemistries that are still in their growth phase, like Li-polymer, the forecasting techniques used will be different than those used for the established markets.

Fuel Cells will also be covered in this report. Fuel cells are an electrochemical technology still under commercial development, and their involvement in the portable electronics market is still in its infancy. There are several main hurdles to overcome before fuel cells become a replacement or alternative for traditional batteries, primarily; cell power management and the ability to scale down to a practical size and safety. In addition, government regulations are another factor that may slow down the introduction and commercialization of this technology. Therefore, although unit penetration of fuel cells is forecasted, pricing and dollar market values are not.



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