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Strategic Analysis of Chinese Food Preservatives Markets
Frost & Sullivan, Feb 2008, Pages: 70
Popularity of Processed Foods Increases Demand for Food Preservatives
The Chinese food preservatives market is riding the success wave of heat-and-eat foods, which are greatly preferred by urbanites leading increasingly busy lifestyles. Preservatives not only help retain the food’s colour and flavour, but also extend their shelf life by inhibiting the activity of micro organisms. These products function as additives, ensure the safety of a variety of foods, and keep the prices of grocery in check. There has been sustained demand from food processing companies for a variety of commonly used food preservatives including organic, inorganic, and biological preservatives. There are also other kinds of preservatives that are used extensively as bactericide to preserve fruits and vegetables.
The most frequently used organic preservatives, benzoates, sorbates, and propionates, are witnessing impressive demand from international markets, as local manufacturers have proven their competitiveness. They also enjoy a significant price advantage over their substitutes. 'Inorganic preservatives such as nitrites are preferred for their efficiency in preserving meat from bacterium clostridium botulinum as well as their ability to impart a pink, fresh look to cured meat, functioning as colour fixatives,' notes the analyst of this research. 'Meanwhile, biological preservatives are also finding considerable uptake since they are generated by antiseptic micro organisms.'
Preservative Producers Need to Dispel Misconceptions Regarding the Safety Profiles of Synthetic Preservatives
Rising environmental consciousness and safety concerns are driving the Chinese consumers to increasingly prefer natural food additives to synthetic ones. With greater technological advances, natural preservatives’ sales will increase further. However, the food preservatives market should work toward dispelling the misapprehensions among consumers of the benefits and safety issues of synthetic chemicals in preservatives. Consumer opinion has been swayed by negative press. 'In many instances, the negative perceptions persist despite findings of little or no safety threat from synthetic preservatives, when used in small quantities,' notes the analyst.
Consumers are not adequately educated about the need for food preservatives. To offset this challenge and stimulate market growth, companies should invest in promotion campaigns that include the mass media or seminars to explain the necessity of food preservatives in food products. Market participants should also extend these campaigns to include food producers and other constituents of the supply chain. Once these campaigns succeed, food processors will be more willing to label preservatives on their products.
This Frost & Sullivan research service titled Chinese Food Preservatives Markets provides an overview of the national food preservative market size and structure as a whole, along with a complete analysis of key market segment, drivers, restraints, and trends that are affecting the growth of the food preservative market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: benzoic acid and sodium benzoate, sorbic acid and potassium sorbate, and other food preservatives.
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