Virtual communities & online social networking sites are providing a new. powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.
Scope
- Sizes and forecasts memberships and revenue for social networking through 2012
- Drills down into the fundamental drivers for social networking
- Provides in-depth strategic analysis of all major stakeholders in the social networking market, from startups to multinational enterprises
- Identifies underserved and potentially profitable regional markets
Highlights of this title
Global social networking will grow rapidly in the near future but plateau by 2012.
The hothouse atmosphere of easy capital, media attention, and user curiosity which stimulates innovation will not be sustained indefinitely. All players must develop a two-pronged strategy to survive the extremes of heat and eventual chill which this market will undergo.
Social networking services must be prepared to absorb demand from countries they did not anticipate as lucrative markets for advertising.
Key reasons to purchase this title
- Understand what makes a social networking service succeed or fail
- Isolate strategic advantages in a highly volatile market
- Gain insight into the core drivers of change across regions and demographics
