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Mobile Location-Based Services
Berg Insight AB, April 2008, Pages: 143
What are the latest developments on the European LBS market? GPS and hybrid location technologies now enable a new generation of powerful and user-friendly LBS with applications ranging from navigation and mapping to social networking and local search. This 140 page strategic report in Berg Insight's LBS Research Series summarises the latest trends and forecasts for location-based services in Europe.
This report will help you understand the dynamics of:
- Location technologies such as GPS, A-GPS, Cell-ID and hybrid network based solutions.
- Mapping and navigation services provided handset vendors, operators and independent parties.
- Local search and information applications developed by established Internet industry leaders and new start-ups.
- Community and entertainment services such as IM, social networking and location-based games.
- Tracking applications created for consumers and professional users.
- Location-based billing business models for mobile voice and data communication.
This report answers the following questions:
- What is the current status of the European mobile LBS market?
- How is GPS-technology altering the conditions for providers of location-based services?
- Can the success from the navigation device market be transferred to the mobile environment?
- What are the plans of Google, Microsoft and Yahoo! in the area of local search?
- How can location technology enable and enhance mobile social networking?
- What types of tracking services are available on the European market?
- Why are mobile operators such as Telefonica O2, TMobile and Vodafone introducing location-based billing?
About the Author
Andre Malm is a telecom analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include location based services, wireless M2M and personal navigation services.
Who should buy this report?
'Mobile Location-Based Services’ is the foremost source of information about the European Mobile LBS market. Whether you are a vendor, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.
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