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Oils and Fats in South Korea
Euromonitor International, Nov 2010, Pages: 63
In 2010, oils and fats registered strong retail value growth. The wider variety of products and aggressive promotion generated healthy sales growth of vegetable and seed oil. Vegetable and seed oil was led by the growth of soy bean oil, grapeseed oil and canola oil. All three kinds have a high boiling point, which is suitable to Korean cooking. Also, these were promoted vigorously by manufacturers, usually as a buy-one-get-one-free promotion.
The Oils and Fats in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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