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2008 Outlook: Online Recruitment Advertising

Borrell Associates Inc., April 2008


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This report details how $58 billion will be spent in 2008 on recruitment advertising across all media, local and national. Opportunity abounds online: nearly half the job seekers who have Internet access are not using online media to look for a job. So despite the fact that recruiters are currently spending nearly 60% of their budgets on online media, a potential swelling of the online job-seeker audience might attract even more spending.



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