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Mobile Data Best Practices: Positioning and Revenue Opportunities in Emerging and Developed Markets
Pyramid Research, Inc., April 2008, Pages: 85
Pyramid Research expects that revenue from global mobile data services, despite lower revenue per user, will surpass that of fixed Internet access services in 2008, primarily due to its larger user base. In some parts of the world, mobile phones provide the only medium for Internet access; in others, demand for accessing any content on any device at any time is growing.
In its newest report, Mobile Data Best Practices: Positioning and Revenue Opportunities in Emerging and Developed Markets , Pyramid Research examines mobile data services, revenue trends and drivers for adoption, and compares the market dynamics and opportunities in emerging and developed countries.
This report will allow you to assess:
-The size of the mobile data opportunity.
-Markets and regions that will have the largest and fastest growing mobile data revenue.
-The impact of 3G on mobile data uptake.
-The key differences in the mobile data business models of developed and emerging markets.
-Services that will drive data revenue in developed and emerging markets over the next five years.
-Keys to position mobile data services optimally.
-How operators should price mobile data.
Key questions answered
-How big is the mobile data opportunity?
-Which markets and regions will have the largest and fastest growing mobile data revenue?
-What is the impact of 3G on mobile data uptake?
-What are the key differences in the mobile data business models of developed and emerging markets?
-Which services will drive data revenue in developed and emerging markets over the next five years?
-What are the keys to positioning mobile data services optimally?
-How should operators price mobile data?
-Target audience
Operators
This report allows you to identify successful strategies for positioning, pricing and promoting your mobile data offerings, to quantify market demand for mobile data over the next five years and to benchmark performance against regional averages and other key players.
Equipment and application providers
This report helps you evaluate business opportunities in the mobile data space across the world. Use operator best practices and benchmarks to successfully position your equipment and services as well as to enhance your value proposition.
Financial services, investment firms
This report provides a thorough grounding in the salient issues facing mobile data today and charts a means of generating sizeable revenue. Financial institutions need to understand the dynamics of mobile data consumption in different market environments to assess upcoming opportunities in the sector.
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