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Viewing report
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Consumer Receptivity to Web-Enabled DVD Features
The Diffusion Group, March 2008, Pages: 66
TDG has long contended that the most logical platform for introducing media networking and broadband video to the home TV is the DVD player. By embedding support for both broadband and home networking into mainstream DVD platforms, media networking in general - and TV-based web video consumption in particular - would enhance the DVD viewing experience, as well as accelerate the diffusion of next-generation entertainment capabilities.
But what services and features do consumers really want in such a platform? What aspects are truly compelling and which are simply overkill?
This TDG consumer snapshot evaluates receptivity to nine Internet-enabled 'next-generation' applications likely to be featured on future DVD players. Consumer interest in these nine features is profiled from several different perspectives: Age, Gender, Tech-Adopter Status, Advanced CE Ownership, and New DVD Purchasing Intentions.
A Few Key Findings from the Report
- Regardless of gender, consumers are significantly less interested in overtly Web-centric applications such as using IM or chatting with others online while watching a DVD. Even the most sophisticated technology consumers find these applications relatively unappealing.
- Not surprisingly, the younger the consumer, the more interest in having each of the nine next-gen features. Simply stated, interest in these features in largely generational.
- Generally, those likely to purchase a new DVD player show the greatest interest in the nine features considered. In fact, the lowest ranking feature among DVD Intenders is about as high as the second ranking feature among DVD Neutrals.
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