The last few years have seen significant changes in mobile phone distribution in China. The adoption of customized mobile phones by mobile operators China Mobile and China Unicom has strengthened the relative importance of the operator channel compared to the open channel. At the same time, the networks of mobile phone retail outlets established by Gome and Suning have eroded the market share held by large specialist mobile phone distributors such as D.Phone and Zhongyu. For small and medium-sized mobile phone vendors, TV shopping, and online shopping have become important sales channels. This report analyzes the changes in the structure of mobile phone distribution in China.
