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European Companion Animal Feed Prebiotics Markets
Frost & Sullivan, March 2008, Pages: 160
This Frost & Sullivan research service titled European Companion Animal Prebiotics Markets provides an overview of the prebiotics market in pet food applications in Europe. It offers an analysis of the current status and future prospects, and provides information about the fibres utilised for manufacturing companion animal feed prebiotic products. The research details the current market landscape and forecasts its development from 2008 to 2014, along with a comprehensive examination of market drivers, restraints, challenges, competitive structure, market trends, prices, product advances, technology and legislative developments. Strategic recommendations and an analysis of critical success factors are also included. The geographic scope includes the 27 EU countries, including Romania and Bulgaria. Frost & Sullivan's expert analysts thoroughly examine the following market segments: Fructans, Mannans and also other prebiotic applications as described above.
Market Overview
Multiple Health Benefits Promote Appeal of Companion Animal Feed Prebiotics
The market for prebiotics in pets has become increasingly attractive in the last few years, driven by health perceptions and positive associations with the human probiotics market, the ban on antimicrobial growth promoters in agriculture and the willingness to confer the status of ‘extra family members’ to pets. In companion animals, prebiotics have been shown to improve gut microbial ecology, enhance stool quality and help reduce undesirable odours. Other benefits include the improvement of bone health parameters through enhanced mineral absorption and weight management brought about by an increased feeling of satiety. Research on the benefits of prebiotics is increasing, and the market for these ingredients looks very promising. 'Manufacturers of fructan prebiotics have done a lot of work in describing the effects of including prebiotics such as fructo-oligosaccharides (FOS) and inulin in companion animals,' notes the analyst of this research. 'The increasing availability of this research describing the functional health benefits of prebiotics in various species is one of the main contributing factors driving the increase in value within this market.' Frost & Sullivan estimates revenues in the European companion animal feed prebiotics market to expand from €34.85 million in 2007 to €85.95 million by 2013.
In 2007, the market is split into two opposing segments, with several manufacturers trying to promote premium, value-added prebiotic products featuring purified materials, technical support and customer service provision. On the other hand, the standard and value segments of the market have been flooded with less expensive, lower specification by-products of sugar beet and chicory, which have a non-guaranteed chemical composition and less defined prebiotic benefits. This presents a definite challenge for prebiotics producers due to the strong price competition in the companion animal feed market. Market opportunities for the mannan prebiotics are looking increasingly attractive. These products have in fact grown in popularity throughout the animal feed sector since antimicrobial growth promoters (AGP) were removed from agricultural feed in January 2006. In 2007, the majority of use of prebiotic products is in agriculture, but there is a great deal of potential in the companion animal feed market.
Positive Reception for Probiotics Augurs Well for Uptake of Prebiotics
In the human food and beverage market, the profile of prebiotics is being raised enormously as consumers become aware of their benefits. This trend is set to continue, and aligns well with the health and wellness trend that has swept through the European market in 2007. Growth within the pet food prebiotics market should increase as consumers should be able to associate positive effects in pet health after including these fibres. However, a considerable effort still needs to be made in encouraging large companion animal feed manufacturers to accept these products. In 2007, prebiotics represented a niche sector, occupying the premium and super premium categories in the market. They are, however, much easier to include in animal diets than probiotics.
'The positive perception of probiotics in the marketplace should go a long way towards promoting the benefits of prebiotics in the market,' states the analyst. 'Opportunities exist for both probiotics and prebiotics to be included together as synbiotics, and there is considerable interest from producers of alternative prebiotics such as xylo-oligosaccharides, lactulose and galacto-oligosaccharides, seeking entry into the companion animal feed prebiotics market.'
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