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Media in China
Datamonitor, Dec 2008, Pages: 32
The Media in China industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
- Contains an executive summary and data on value, volume and/or segmentation
- Provides textual analysis of the industry’s recent performance and future prospects
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Includes a five-year forecast of the industry
- The leading companies are profiled with supporting key financial metrics
- Supported by the key macroeconomic and demographic data affecting the market
Highlights
- Detailed information is included on market size, measured by value and/or volume
- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.
The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments.
The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.
Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates. For the purposes of this report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
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China Media Directory 2009
China Media Directory 2009
China Digital Media Corp
China Television Media Limited
China Media Group Corporation
2007 China Media Yearbook & Directory
Greater China Media & Entertainment Corporation
China Outdoor Media Group Limited
China Stock Listed Media Companies Report, 2006-2007
China Stock Listed Media Companies Report 2006-2007
Media Regulation in China and its Impact on Foreign Companies
China Sourcing Report: Portable Media Players 2008
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