With a growing economy, falling flat-panel TV prices and the start of digital television broadcasting, the Chinese TV market has been gradually moving from traditional CRT TVs to flat-panel LCD and PDP TVs. In 2007 the flat-panel TV market in China continued to grow and competition became fierce among Chinese and international brands. Chinese brands used to make up the top three companies in the market, but now two of them have been replaced by Samsung and Sony. Only Hisense has remained in the top three. This report analyzes Hisense's flat-panel TV development strategies.
