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Kraft Foods, Inc. - SWOT Analysis
Datamonitor, May 2011, Pages: 31
The Kraft Foods, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Kraft Foods, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Kraft Foods (Kraft or ‘the company’) is engaged in the manufacturing and marketing of packaged food and beverages. The company primarily operates in North America, Latin America, and Europe. It is headquartered in Northfield, Illinois and employs about 127,000 people. The company recorded revenues of $49,207 million during the financial year ended December 2010 (FY2010), an increase of 27% over 2009. The increase in net revenues was primarily driven by the Cadbury acquisition, which added $9,143 million in net revenues during the year. The operating profit of the company was $5,666 million in FY2010, an increase of 9.3% over 2009. The net profit was $4,114 million in FY2010, an increase of 36.2% over 2009.
Scope of the Report
- Provides all the crucial information on Kraft Foods, Inc. required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Kraft Foods, Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Kraft Foods, Inc.
-Data is supplemented with details on Kraft Foods, Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Kraft Foods, Inc.
Reasons to Purchase
- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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