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Casinos 2008
Richard K. Miller & Associates, May 2008, Pages: 255
An assessment of the entire scope of the casino sector, including gaming, lodging, entertainment, nightlife, dining, amenities, retail, and conventions, Casinos 2008 presents a comprehensive analysis of casino operations as well as discussions of developments at each of the casino destinations across the United States. Casinos 2008 covers casinos of all type: casino-megaresorts, casino-hotels, tribal casinos, riverboat casinos, racinos, card rooms, and bingo parlors. State-by-state 2007 gaming statistics are presented. Various chapters review the latest trends in table games, slot machines, and sports betting. Emerging areas such as mobile wagering, server-based gaming, and skill-based gaming are also covered.
It is well established that spending on entertainment and amenities has surpassed gaming at casino destinations. This handbook discusses each area of consumer spending, and provides market data and examples of how the casino business is evolving to meet changing customer interests and expectations.
Marketing topics, from the effectiveness of loyalty programs to customer relationship management, are examined in Casinos 2008. The handbook also discusses the sector's efforts to attract a diversity of patrons with marketing that targets such demographics as the younger market and various ethnic groups.
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Casinos 2008 Sample
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