This year’s national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising.
The Politics ’08 Online report analyzes how online advertising, communications and social networks are affecting this year’s political races.
eMarketer estimates online advertising from political campaigns and advocacy groups will reach $50 million this year.
That doesn’t sound like much, and it isn’t. Candidates and advocacy groups aren’t buying a lot of online advertising—search or display. They are spending most of their Internet budgets on Web sites and e-mail marketing.
Key questions the “Politics ’08 Online” report answers:
- Why is television advertising still so popular with campaigners? - What are the demographics of online voters? - How are Internet users searching for political information? - What ads work with DVRs? - Does online behavior differ according to political party affiliation? - When are Internet users most likely to look for political information? - What happens to a politician’s online community when the candidate drops out ? - And many others…
