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2007 China Search Engine Report
Marbridge Consulting, Sep 2007, Pages: 85
One of the most reliable studies of the Chinese search market available, this report is compiled from surveys of over 2,800 users in the major markets of Beijing, Shanghai, and Guangzhou. The report provides detailed information and tables on:
-Market share between Baidu, Google and other search engines
-Demographic differences between users of Baidu, Google, and other search engines
-Usage patterns of Chinese search users
-Brand recognition among Chinese search users
Key findings of the report include:
-Baidu and Google Increasing Dominance
Combined, Baidu and Google comprise over 90% of the market by primary users
-Google Bouncing Back
After earlier losses to Baidu, Google has regained market share
-Yahoo and Sogou Slipping
-Baidu Increasing Share of High-End Users
With over 70 tables and charts of rich comparative data, this report is particularly valuable to search industry enterprises, hedge fund other investors, advertisers, and ad agencies as a resource for making intelligent business strategy and investment decisions.
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