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2Q08 Japan Mobile Forecast, 2008 - 2010: ARPU recovery continues in Japan�s mobile operator space
IE Market Research Corp., April 2008
This Mobile Forecast on Japan provides over 65 operational and financial metrics for the Japan wireless market. We cover quarterly historical data starting in 4Q2003 and ending in 4Q2007. We also provide four-year forecasts at the operator level going out to 2010. Operators covered for Japan include: NTT DoCoMo, KDDI (au), Softbank Mobile, KDDI (Tu-ka), WILLCOM (PHS), and NTT DoCoMo (PHS). Our Mobile Forecasts are updated quarterly and are available for one-time delivery or through regular updates.
Notable highlights of the 2Q08 Japan Mobile Forecast include:
- Market shares (by subscribers) of major operators will remain roughly the same over the next several years in Japan. NTT DoCoMo, KDDI (au), Softbank Mobile, and WILLCOM (PHS) will continue to have approximately 50%, 28%, 18% and 5% of the market respectively.
- Consumers in Japan will continue to see the highest levels of charges in East Asia. Our model is now forecasting the average ARPU levels of US$ 50.05 per user per month in 2010. Within Japan’s operator space, KDDI (au) will receive the highest ARPU of US$ 54.77 in 2010.
- The operator that will enjoy the highest EBITDA margin in 2010 is NTT DoCoMo at 40.6%. On the other hand, KDDI (au) and Softbank Mobile will have much lower EBITDA margins of 27.6% and 28.7% respectively.
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