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Video Games Industry Report (Global)

MediaAnalyst, Feb 2008, Pages: 23


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This report provides a comprehensive analysis of the industry dynamics for the global video game industry, which is divided into three parts: platform operators, software publishers and software developers. The report uses proven economic frameworks to provide a balanced and objective assessment of the issues facing the video games industry.

Questions answered in this report include:

Platform Operators
Demand factors
- What is the size of the market?
- What challenges does the console cycle present?
- What strategies are console manufacturers adopting to drive demand?
- How are consoles being used to derive new revenue streams?
- How do players use pricing to influence demand?

Supply factors
- Who are the main players?
- What strategies are players adopting to compete in this market?
- As the console cycle evolves how are competitors modifying their strategies?
- How does the platform market interact with the publishing and developer markets?

Software Publishers
Demand factors
- What is the relationship with the platform market and how does this affect demand for software?
- Where is income derived from?
- What strategies are publishers adopting to reduce buyer power?
- How is the market segmented?

Supply factors
- How is supply organised and who are the main players?
- What influences barriers to entry?
- What strategies are players adopting to support their competitive position?
- How do companies manage risk?
- What is the relationship between publishers who develop their own games and third party developers and how is this changing?
- What issues around rights do publishers need to consider?

Software Developers
Demand factors
- How do developers fit into the video games industry?
- What is the relationship between software publishers and software developers and what influences buyer power?
- Where is income derived from?

Supply factors
- How is the industry organised?
- What level of vertical integration exists in the video games industry and how does this affect independent developers?
- How are changes in demand affecting the competitive positions of suppliers?
- How are software developers funded and how are deals structured?
- What are the risks and cost pressures in this industry and how do developers mitigate them?



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