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Viewing report
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Internet Television (Part 3) Integrating Web 2.0 Concepts
Generator Research Limited, April 2008, Pages: 24
- Impact on TV advertising revenues
- Application of Bookmarking Techniques
- Developer Programs
- Syndication of Content
- RSS for Internet Television
- Delivery to the TV Set
This report is the third in a three-part series about the delivery of professionally-produced television content over the fixed internet.
The report analyses how Web 2.0 concepts such as RSS, bookmarking, content aggeration and developer programs will be incorporated into internet television services in the future.
REPORT CONTENT
The introduction to the report sets the scene by clearly explaining why internet television is a different market to online video and what the impact will be on the advertising revenues of television broadcasters.
The report then explains why the internet television market will develop in stages, starting with the incorporation of Web 2.0 concepts into PC-based services and then the transferal of those services to the TV set.
Next, the report identifies the five most important Web 2.0 trends that are already beginning to shape the development of entire internet television landscape.
From the user's perspective, the integration of Web 2.0 concepts into internet television services will be one of most important factors that differentiate the category from:
- Multi-channel television (i.e. terrestrial, cable and satellite television);
- IPTV services which are being offered by telecoms providers;
- Mobile TV.
The report focuses on three of these Web 2.0 trends in detail: content syndication, service development platforms and developer APIs and multi-platform service delivery.
An in-depth explanation is provided on how users will be able to ‘cherry pick' (i.e. syndicate) television content that has been drawn from a range of rival services so it can be viewed on any screen as part of a unified viewing experience.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
CONTRIBUTORS
We've talked to a range of players across the internet television landscape in order to prepare this report:
- Public service and commercial television broadcasters.
- Internet television start-ups.
- Incumbent telecoms providers.
- Independent television production companies.
- ISPs
- Optical networking equipment vendors, whose products are being used to deliver the core network bandwidth needed to support the delivery of services like internet television on a mass scale.
- Companies operating content delivery networks.
- Those who control the licensing of rights to two very large global sporting events.
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