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Thriving in the Global Digital Economy
Cavendish, March 2007, Pages: 62
`Thriving in the Global Digital Economy - a technology aided transformation`
Proactive maintenance of an existing customer base to improve your `bottom-line`. This is the future strategy for all to be successful in a global `Digital ` trading environment.
Marketing to existing customers and prospects, with the goal of retaining their business while stimulating the marketers` sales. Also, the important of the retention of employees in this task.
Building and Communicating Value will be the single most valuable investment your organisation makes on the road to delivering sustainable shareholder value.
The creation of shareholder value is the primary objective of any organisation, be it a plc or privately funded company - and research indicates that the pressure senior managers already face to deliver value will intensify significantly into the future with a global `Digital` economy.
Today, it is vital that all senior management builds and delivers superior long-term value to meet and exceed the expectations of all its organisations shareholders.
Discover how this report will enable your organisation to deliver superior long-term value to its shareholders and encompass the retention of its employees and customers.
Open your mind up to the `Challenges` we face in a global `Digital` trading environment to be successful.
While customer retention and its goals have not changed, the entire customer retention business is busy reinventing itself from what it was just a few short years ago. Whether new technologies drove new thinking or vice versa, it's hard to say. But, one think is for sure, what retention is - is really different. New reporting and tracking methods reveal how customers interact with content, not just, where they go and what they open. Smaller, but highly qualified audience segments based on customer intelligence are replacing broad, shallow pools derived solely from basic demographic information. Moreover, customers are no longer sitting back and waiting for the next brand experience - they are finally having some say in developing it.
Simply put, the goal structure is as shown below:
Distinctive Capability - The clutch of skills or competencies that distinguishes the company from the competition and will enable it to seize the opportunities that arise in the future - whatever they may be.
Market/Product - The focus of application for the company's skills and competencies.
Identify - Communicating a clear, positive perception and image of the company to each of the audiences who are important to its future wellbeing.
People - Organising the skills and competencies of the company to meet the needs of the customers both now and in the future.
Profit/Performance - Defining the results expected.
This 62 page comprehensive report and igniting powerpoint presentation on the Global Digital Economy.
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To be Successful in a Thriving Global Digital Economy: A TECHNOLOGY AIDED TRANSFORMATION
Building and Communicating Shareholder Value
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