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The Blogosphere: A Mass Movement from Grass Roots
eMarketer, May 2008, Pages: 25
Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people—or 67% of the US Internet population—will be reading blogs at least once per month.
The Blogosphere report analyzes the growing social and economic impact of this once niche-communications channel.
The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.
Buoyed by these massive levels of consumer engagement, US blog advertising will reach $746 million in 2012, up from $283 million in 2007.
Key questions “The Blogosphere” report answers:
-How many US Internet users are currently writing blogs?
-How many US Internet users are reading blogs?
-What is the relationship between the mainstream media and the blogosphere?
-What are the demographics of bloggers and blog readers?
-How much was spent on blog advertising in the US in 2007?
-How fast will blog advertising grow in the next five years?
-Which blog sites receive the most visits?
-How has blog traffic changed in recent years?
And many others…
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