With a rapid adoption rate, increasing broadband penetration and a young, well-educated population, the Internet is quickly becoming the media of choice for the youth of China—and that provides plenty of incentive for marketers to advertise online.
The Online Advertising in China report analyzes this quickly-growing, fast-changing new marketing channel.
eMarketer forecasts that online advertising spending in China will grow from RMB7 billion ($924 million) in 2007 to RMB29.2 billion ($4.9 billion) in 2012.
Of course, the 2008 Beijing Olympics will be a significant driver of ad spending growth but positive underlying economic and demographic indicators point to continued growth well beyond this year.
Key questions 'Online Advertising in China' report answers:
-Which companies dominate the online advertising sector in China? -What are the demographic characteristics of a typical Chinese Internet user? -What impact will the Olympics have on the advertising sector in China? -Will Baidu’s dominance in search continue? And many others…
