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Item Level RFID 2008-2018
IDTechEx, July 2008, Pages: 303
Item level RFID is the tagging of the smallest taggable unit of things - the piece of apparel, library book, jewellery, engineering parts and laundry are examples. It used to be thought that item level RFID meant little more than tagging very low cost retail items - something to do last of all. However, it has become big business and far more profitable than many other RFID sectors because it gives excellent paybacks to everyone, not just retailers.
We assess over 100 case studies such as Marks & Spencer in the UK using over 100 Million RFID tags to date to tag clothing and increase sales by reducing stockouts, in addition to others such as American Apparel doing similar work and reporting sales increases by 15% to 25% when all items are available on the floor.
We forecast that the item level RFID business will rise from $251.79 Million in 2008 for systems including tags to $8,263.7 Million in 2018. Detailed forecasts are given including number of tag units sold over the next ten years, average tag price, and tag value, in addition to systems value. Forecasts are split by the application sectors shown below:
Item Level RFID - passive RFID
- Drugs
- Other Healthcare
- Retail apparel
- Consumer goods
- Tires
- Postal
- Books
- Manufacturing parts, tools
- Archiving (documents/samples)
- Military
- Other tag applications
Item Level RFID - active RFID
- Pharma/Healthcare
- Manufacturing parts, tools
- Archiving (samples)
- Military
- Other tag applications
Unique requirements
The biggest item level potential involves uniquely coding very high volume products, such as consumer goods, postal items, apparel, books, drugs and manufactured parts. These total 5-10 trillion items a year. Item level tagging therefore involves most or all of the following features and this creates technical and business challenges and benefits that are very different from those in other applications of RFID. We look at technologies which can ultimately achieve this, such as printed RFID where no silicon chip is employed in the tag.
However, it is challenging to meet the most sophisticated requirements for item level tagging and to evolve appropriate technical specifications and approval procedures for, say, mission critical aircraft parts. At the other extreme it is tough to get down to the price that justifies tagging a can of soda in a supermarket or a letter. Item level tagging has therefore started with the many lucrative intermediate requirements as shown below and it is rapidly widening in scope.
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