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2Q.08 Asia-Pacific (Ex-Japan) Handset Vendor and Technology Forecasts
IE Market Research Corp., May 2008, Pages: 32
Asia Pacific Handset Vendor and Technology Forecast provides historical and forecasted (2003 - 2011) information on handset shipments by unit shipments, air interface, generation, and form factor in the Asia Pacific market. Vendors with complete coverage include: Nokia, Motorola, Samsung, LG, and Sony-Ericsson.
Notable highlights of the 2Q08 Asia Pacific Vendor and Technology Forecast include:
- Unit shipments into Asia Pacific (ex-Japan) are expected to rise from 485 million units in 2008 to 684 million units in 2011.
- In the Asia Pacific region, we are expecting major growth in converged mobile device sales. We expect that shipments of converged mobile devices in this region will more than double from 49 million in 2008 to 109 million in 2011, making this region a key battleground for vendors looking to take market share.
- 70% of the 684 million units shipped in 2011 are expected to be 2.5G handsets. We expect shipments of 2.5G handsets to increase from 359 million in 2008 to 479 million in 2011.
- Nokia and Samsung will grow in the Asia Pacific Region while Motorola will continue to suffer. Our model estimates that Nokia continues to be the leader in this regional handset market with a 40% market share. Samsung has shown growth thanks to its strength in 3G handsets, particularly in South Korea and other East Asian markets.
Handset Forecasts are based on our proprietary, vendor-specific forecasting models. These models deploy multiple regression analysis and cross-impact matrices that estimate relationships between subscriber data, technology use and deployment data, overall economic and demographic changes expected in a particular region; and relate these to company operational and financial metrics.
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