With the development of broadband, iTV is back in favour again. Many TV programs now have an interactive element to them, particularly in the Asian and European markets. The Multimedia Home Platform is beginning to assist in the progress of T-commerce around the world, particularly in South Korea. Interactive TV and interactive content is also being incorporated into mobility. Further progress is expected through 2008 and 2009, but will it be enough to beat the video broadband developments? This report describes the history and present state of iTV, including examples of developments from around the world. It includes BuddeComm’s analyses and a look at the leading iTV markets. The report concentrates more on the narrower broadcasting definitions of iTV; ‘interacting with TV’ content. Broader developments such as VoD and IPTV are only briefly referred to but are covered in separate reports.
