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Your Search for 'pharmaceutical thought leaders: brand strategies and product positioning' returned 5 results - Page 1 of 1

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Pharmaceutical Portfolio Management Strategy

Pharmaceutical Pricing in the US and Europe: Analysis of Res...

IMS Pharmaceutical Pricing and Reimbursement: A Concise Guid...

The Licensing Agreement in Pharmaceutical Business Developme...

Essential Statistics for the Pharmaceutical Sciences


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Pharmaceutical Branding Strategies: Thought Leader Perspectives On Brand Building, Effective Communication and Future Brand Models  
Business Insights, Jan 2006, Pages: 163
... "Pharmaceutical Branding Strategies: Thought Leader Perspectives on ... those of the
industry's leaders and ensure ... and projections in pharmaceutical branding, to ...


Product Relaunch Excellence: Transforming Lackluster Pharmaceutical Products into Market Success Stories  
Best Practices LLC, Oct 2004, Pages: 122
... Maximizing the Portfolio Gaining Thought Leader Support ... It is the hobgoblin of the
pharmaceutical and biotech ... Few brand leaders ever aspire to this marketing ...


Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters  
Best Practices LLC, July 2004, Pages: 169
... strategies that employ thought leaders, public relations ... resource support for
pharmaceutical product launches ... lagging indicators for brand performance, marketing ...


Medical Device Branding - Building Identity and Equity  
HBS Consulting, Dec 2003
... physicians and physicians were not thought to be ... products as stand-alone or brand
line leaders. ... the line of biotechnology and pharmaceutical companies looking ...


Market Dynamics: Anti-dyslipidemics - Third Generation Statins Superfluous to Market Requirements?  
Datamonitor, Nov 2002, Pages: 325
... current statin therapyAn independent and thought-provoking view ... the views of opinion
leaders about areas ... is the most important pharmaceutical sector globally. ...


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