Business Insights, Jan 2006, Pages: 163
... "Pharmaceutical Branding Strategies: Thought Leader Perspectives on ... those of the industry's leaders and ensure ... and projections in pharmaceutical branding, to ...
Best Practices LLC, Oct 2004, Pages: 122
... Maximizing the Portfolio Gaining Thought Leader Support ... It is the hobgoblin of the pharmaceutical and biotech ... Few brandleaders ever aspire to this marketing ...
Best Practices LLC, July 2004, Pages: 169
...strategies that employ thoughtleaders, public relations ... resource support for pharmaceuticalproduct launches ... lagging indicators for brand performance, marketing ...
HBS Consulting, Dec 2003 ... physicians and physicians were not thought to be ... products as stand-alone or brand line leaders. ... the line of biotechnology and pharmaceutical companies looking ...
Datamonitor, Nov 2002, Pages: 325
... current statin therapyAn independent and thought-provoking view ... the views of opinion leaders about areas ... is the most important pharmaceutical sector globally. ...