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The Korean Mobile Phone Industry, 1H 2004 and Beyond
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2004, Pages: 43
In the first half of 2004, Korean handset export volume reached 70 million units while export value stood at US$8 billion. However, underneath this record performance lied dramatic changes in competitive dimension and industry structure.
Samsung rolled out a full range of handsets in a departure from its high-end tactics. LG attempted to gain a strong foothold in the 3G market. Pantech decided to set up six sales outlets across the US for its branded business. On the other hand, second-tier makers faced an uncertain future after their foray into the Chinese market proved unsuccessful. Makers such as Sewon and Telson thus filed for bankruptcy in May and July 2004 respectively. The Korean mobile phone industry is again entering a phase of restructuring.
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