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China Online: Access, Demographics and Usage
eMarketer, Dec 2004, Pages: 24
Economists expressed fears early in 2004 that China was heading for a 'correction,' but concerns eased with the release of recent GDP growth figures. Official Chinese reports put GDP Q3 growth at 9.1%, compared with 9.8% in Q1, and 9.6% in Q2. With some analysts projecting even higher figures next year, the new concern is 'overheating.'
This report is for the attention of Attention of: Financial Analysts, IT, Telecom and Internet Companies and International Advertisers.
The China Online spotlight report uncovers the vast and powerful dynamics behind this giant market's entry into cyberspace—and what they mean for the IT, telecom and Internet businesses that do business there.
Internet users in China will total 200 million in a few years, but size alone should not overly excite Internet companies assessing the prospects in the market. At first, Internet access will only be available for the relatively wealthy city dweller for some time in China. That excludes the 700 million to 800 million Chinese who live in rural regions. Second, the first wave of Internet users in China is predominantly students under the age of 30. This is a demographic that traditionally has little disposable income, so service providers must keep this in mind when assessing their initial forays into the market.
Nevertheless, China represents great potential. The IT, telecom and Internet sectors will be important drivers for sustained economic growth in China over the next 20 years, and the Chinese government is well aware that they can not achieve their economic goals without foreign investment. China will continue to require the technology, entrepreneurial and management expertise from outside its borders to grow and develop its Internet markets. The challenges are great, but the opportunities are greater.
Questions the Report Answers:
- How many Chinese are online?
- What are the Chinese user demographics?
- How will broadband and mobile Internet shape the Chinese market?
- What are the prospects for e-commerce in China?
- How will online advertising develop in China?
- What do Chinese users like to do online?
- What are the biggest growth opportunities—now and in the next 20 years?
- What are the barriers and pitfalls?
- And many more...
The sources of this report are:
China Internet Network Information Center
Economist Intelligence Unit
eMarketer
International Data Corporation (IDC)
International Telecommunication Union (ITU)
McKinsey & Company
Morgan Stanley
Point Topic
PricewaterhouseCoopers (PwC)
Pyramid Research
The Diffusion Group
US Census Bureau
Wilkofsky Gruen Associates
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