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Coffeeheaven Case Study: Growing Brand Share in the Nascent Cental and Eastern European Coffee Market
Datamonitor, Oct 2008, Pages: 10
This report on Coffeeheaven forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the leading coffee shop chain in the Eastern European market is capitalizing on the growth potential of the market.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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