The Italians known the world over for their love for food and their perfectionist outlook towards food as well as art have as a nation always maintained the right dietary and culinary taste preferences which have become benchmarks for taste buds worldwide. The care taken to prepare food in the manner of investment in a person’s societal appeal reflects clearly in the vast array of culinary delights which have become the mainstay of Italian food for ages.
However, with the advent of globalization and the entry of global brands into the Italian food mind space they have started accepting other varieties of global food practices into their daily usage.
Aruvian Research analyzes the Food Retail Industry in Italy in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.
