- Language: English
- 112 Pages
- Published: May 2009
- Region: Global
TV Anywhere - How the Internet and Mobile Technologies Will Change the Pay-TV Industry
- Published: October 2010
- Region: Global
- 71 Pages
- Pyramid Research, Inc
Is Internet-delivered TV and video content (IPTV) emerging as a threat to traditional pay-TV? In truth, IPTV, in the form that has matured over the past decade, has simply become another type of pay-TV. Like cable and direct-to-home satellite TV before it, IPTV involves the delivery of high-quality video content to a captive consumer device over a managed network, except that some or all of the content is delivered using broadband Internet Protocol access. The fact is that IPTV, as a set of technologies, represents both a threat and an opportunity for all legacy pay-TV operators, regardless of whether they are cable operators, satellite providers, ISPs or even telcos that offer the TV portion of triple plays by reselling satellite services.
In TV Anywhere, Pyramid Research analyzes trends and strategies related to IPTV, which include how emerging Internet TV and established pay-TV offerings are both parts of a broader market dynamic that places content providers, Internet access providers, pay-TV service providers and even consumer electronics suppliers together as collaborators and competitors, sometimes both at once. It analyzes technological and behavioral trends for viewing content on a wide variety of devices, describes and compares the latest devices and software for delivering and distributing content and examines Internet TV business models in detail. Developments and opportunities related to the growth and implications of Internet TV for all of the players are also discussed in the report.
TV Anywhere is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid and new technologies that are creating new business models.
Key findings include:
- The services that we currently call pay-TV and Internet TV (or, more accurately, Internet-delivered video) will grow to resemble one another more and more, as viable business models emerge and mature, and as content owners become comfortable that the technical obstacles constraining video quality, multi-device delivery and antipiracy security continue to fall away.
- Consumer devices that have traditionally had distinct single purposes — such as TVs, mobile phones, PCs, disc players and game consoles — are becoming Internet-enabled, multifunctional and are evolving toward similar video functionality.
- Despite growing similarity, some differences between pay-TV and Internet TV will remain. Some features and use cases do not translate from one device environment to another.
Key Questions Answered
- What is the current state of Internet TV?
- How do net neutrality and other regulatory matters affect Internet TV deployments?
- What technologies are likely to become standards for delivery and viewing Internet TV?
- What pay-TV and Internet TV hybrids are emerging?
- How is advertising revenue affected by these new consumer choices?
- Will the Internet entirely disrupt traditional broadcast and pay-TV (including IPTV), or will they coexist?
- Who are the key Internet video/TV players? How do they make money?
- Which of the various Internet TV monetization models have worked best to date?
- Microsoft & Netflix
- Google & Apple
- Adobe & Intel
This report will help you think through ways to capture a greater share of mobile payments revenue by understanding customer needs and learning lessons from less-than-successful mobile payment rollouts by other operators.
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Table of exhibits
Acronyms and abbreviations
Key questions this report answers
Section 1: Internet TV drivers and challenges
1.1.1 The evolution of pay-TV and broadband markets and implications for existing players
1.1.2 Consumer demand patterns
1.1.3 New market entrants enabled by the Internet: Content companies, consumer device providers and providers of enabling technologies
1.1.4 Long tail opportunity
Internet and IP network delivery frameworks
1.2.1 Consumer devices
1.2.3 Advances in available bandwidth
1.2.4 Content processing for multiple screens
1.2.5 Communications platforms designed for one purpose are maturing into multiservice platforms
1.2.6 Service delivery platforms designed to manage multiple service silos as one, while reducing costs
1.2.7 Multiscreen advertising
1.3.1 Advertising revenue concerns
1.3.2 Device clutter
1.3.3 Content availability and control
1.3.4 Regulatory matters
Regional and local access to content
Section 2: Internet TV business models
2.1.1 Technology situation
2.1.2 Pure-play Internet TV delivery
Internet TV network delivery infrastructure: CDNs and P2P
Client-side technologies for Internet TV
2.1.3 Hybrid delivery
Client-side technologies for hybrid TV
The network side of hybrid delivery
2.2.1 Types of Internet TV
2.2.2 Delivery to Web-enabled PCs and consumer electronics devices
2.2.3 Delivery to captive purpose-built consumer device
2.2.4 Self-contained Internet video ecosystems
2.2.5 Emerging hybrid TV delivery
Internet TV hybrids
2.2.6 Other Internet Video alternatives
2.3.2 Pay to rent
2.3.3 Pay to own
2.3.4 Prepaid plans
2.3.5 Ad revenue-sharing
2.4.1 Microsoft & Netflix
2.4.2 ?Google & Apple? transitions to ?Google vs. Apple?
2.4.3 Adobe & Intel
Section 3: Implications of Internet TV for the pay-TV ecosystem
Table of exhibits
Exhibit 1: Any-to-any-over-any
Exhibit 2: The digital media and video-enabled personal communications landscape of 2010
Exhibit 3: The Long Tail effect for Netflix
Exhibit 4: One view of bandwidth requirements of the connected home
Exhibit 5: Network evolution to 100Mbps and beyond
Exhibit 6: Video formats required in a multiplay service environment
Exhibit 7: Video processing requirements in an advanced multiplay deployment
Exhibit 8: Motorola’s Medios
Exhibit 9: Generic diagram of a content delivery network
Exhibit 10: Hulu Internet TV service (user interface)
Exhibit 11: Vuze Internet TV service (user interface)
Exhibit 12: The BBC iPlayer Internet TV player
Exhibit 13: BSkyB Sky Player for Microsoft Xbox 360
Exhibit 14: Roku Internet TV set-top box
Exhibit 15: ZillionTV set-top box
Exhibit 16: Apple iTunes Store
Exhibit 17: Apple TV
Exhibit 18: Entone Janus Hybrid STB and Internet TV gateway
Exhibit 19: Sezmi hybrid IP/Internet TV + over-the-air receiver
Exhibit 20: The Internet TV and pay-TV partner ecosystem and their enabling technologies
Exhibit 21: Netflix via Microsoft Windows Media Center (PC)
Exhibit 22: Netflix via Microsoft Windows Mobile
Exhibit 23: The range of video delivery models
Exhibit 24: Range of IP-delivered video options and their relative value
Internet technologies have been a catalyst to turn TV into a mash-up of many kinds of content and then bring it to any screen, while TV viewing has become more fragmented. These developments have left operators and advertisers scrambling to assess the implications of Internet TV on the pay-TV ecosystem, according to this new report.
TV Anywhere: How the Internet & Mobile Technologies Will Change the Pay-TV Industry is an up-to-the-moment analysis of the swiftly changing Internet TV environment, focusing on a variety of conventional, hybrid, and new technologies that are creating new business models. This 71-page report analyzes the current state of Internet TV worldwide, including available service models, consumer-facing services, and their available underlying enabling technologies. It also provides an assessment of the value of different implementations of Internet TV based on different levels of operator investment.
The enabling technologies behind pay-TV and the Internet have been moving targets, but finally an increasing range of Internet-capable consumer devices is enabling consumers to access these content and communications services anytime, anywhere, and over increasingly fast fixed-line and wireless access networks. Content comes not only from the media companies, but increasingly from independent sources, as well as from other consumers via social networks.
"While content owners can bypass pay-TV operators by going direct to consumers over the Internet, the operators' role as aggregator, along with their potential to present a single common user interface to the consumer over any device, presents a counterargument of convenience," says Steven Hawley, Analyst at Large for Pyramid, and author of the report. "Some pay-TV operators have more power than others because their corporate parents also may have holdings that produce content and provide enabling technologies, while others say that the world turns on advertising, which pays the freight for commercial television."
IPTV, as a set of technologies, represents both a threat and an opportunity for all facilities-based pay-TV operators. "The services that we currently call pay-TV and Internet TV will grow to resemble one another more, while viable new business models are emerging for operators that embrace IP," Mr. Hawley says. "But despite growing similarity, some differences between pay-TV and Internet TV will remain."
"The most successful pay-TV service providers and network operators will be those that deliver the broadest range of paid, sponsored, free, and user-generated content to consumers over as many network and device platforms as possible," Hawley adds.
- ADB Global
- ADB Technologies
- Amino Communications
- AOL Time Warner
- Bouygues Telecom
- British Telecom
- Canoe Ventures
- Cisco Systems
- Cox Communications
- Deutsche Telekom
- DISH Network
- Enron Corp
- Entone Technologies
- Fisher Communications
- Fox Broadcasting Company
- France Telecom
- General Electric
- Iliad SFR
- LG Electronics
- Limelight Networks
- Motion Picture Association of America
- National Amusements
- NBC Universal
- Net Ratings
- Neuf Cegetel
- News Corp
- Nielsen Claritas
- Nielsen Company
- Pando Networks
- Panther Networks
- Qwest Communications
- SeaChange International
- Sigma Designs
- Sky Broadcasting
- Sling Media
- The Walt Disney Company
- Time Warner
- Virgin Media
- Visible World
- Widevine Technologies