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PR Firms - Global Outlook
Global Industry Analysts, Inc., Oct 2009, Pages: 74
The global outlook series on PR Firms provides a collection of market briefs, concise summaries and statistical anecdotes of research findings. The report offers a rudimentary overview of the industry with an on-the-fly focus on high-tech PR firms, and details trends such as, increased audience fragmentation and success of blogs and other online/social media applications as PR tools. The report carries 14-fact rich data tables highlighting key statistical information such as percentage share break-up of revenue by region and service area and percentage breakdown of business sources for PR firms, among others. The report studies the impact of the ongoing recession on PR firms and discusses the industry prospects for the year 2009. The reader stands to gain macro-level insights into recent mergers, acquisitions and other noteworthy strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 336 companies worldwide.
Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
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