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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly Send to Friend Enquire before Buying Hard Copy   Electronic   Complementary and Alternative Medicines in the United States 2008 Mintel, July 2008, Pages: 88   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   The U.S. Complementary and Alternative Medicine (CAM) market has been growing steadily since 2003. Consisting of herbal and homeopathic remedies, purchases in the market are driven by consumers seeking alternatives to conventional medicine to maintain health and wellbeing. The benefits of CAM are many-all natural medicines with no harmful side effects that do not counteract any other drugs. Yet research on CAM needs to become more rigorous to continue illustrating efficacy in the eyes of Americans. This report explores why Mintel expects sales of CAM to continue to grow, especially in light of ever increasing fears of side effects and negative long term effects of conventional pharmaceuticals. Going ''au naturel'' has been strongly affecting the food and beverage market, and is helping to pave the way for CAM to carve out more shelf space in traditional supermarket aisles and in consumers' medicine cabinets alike. This report offers an in depth discussion of: - Factors driving sales of CAM, including the aging of America and how living longer brings with it a host of chronic diseases with related symptoms to be addressed - The role of race and ethnicity in use of CAM-along with a portrait of CAM users - Opportunities for marketers seize upon to expand the use and acceptance of CAM - A review of successful CAM companies, and their brand qualities, along with a look at the competitive environment in which they operate - The entrance of CAM into mainstream retail channels and its acceptance in mainstream medicine Customers who bought this item also bought Complementary and alternative therapies in cancer Complementary and Alternative Medicine/Wellness Guideline, 2nd Edition - 2009 Update Complementary Therapies and the Management of Diabetes and Vascular Disease: A Matter of Balance Alternative Healthcare Market Assessment 2008 Complementary and Alternative Medicine Market - Japan US complementary and alternative medicine services market size as spending in dollars for 2001, with ranked percent market share spending breakdown for each of five services United States most common complementary and alternative medicine therapies used by American adults by type in percentages for 2002 Companion Animal Behavioral Products

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