The non-chocolate confectionery industry has not fared as well as its chocolate counterpart in recent years. Without the 'mystique' of premium products, sales have sagged in most segments.
This report looks at issues facing the industry, including:
- The overall flattening sales rates and the sinking fortunes of the hard candy segment
- The power of the convenience store and its importance for the industry
- The declining share of sales through supermarkets, and what can be done to shore up this channel
- Potential new products and how they could attract new user groups
- What consumers eat when they crave something sweet-and what they choose over candy
- Confectionery success stories
- Counterintuitive candy products: natural, organic, and functional
- Who eats candy-beyond kids and teens-and what candy concepts adults find interesting
