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Innovation in Drinks Packaging - Management Briefing Product Image

Innovation in Drinks Packaging - Management Briefing

  • Published: September 2009
  • Region: Global
  • 15 Pages
  • just-drinks

Innovation in drinks packaging is more intense today than it has been for decades, with cutting-edge innovation in intelligent materials, microchip integration and nanomaterials allowing designers to create boxes, bottles, cans and sacks that they could not dream of before. What are the latest innovations and developments? just-drinks has investigated in Europe, North America and Asia, with a special global focus on nanotechnology.

Innovation in drinks packaging is more intense today than it has been for decades, with cutting-edge innovation in intelligent materials, microchip integration and nanomaterials allowing designers to create boxes, bottles, cans and sacks that they could not dream of before.

Put simply, drinks packaging can be lighter, tougher, more flexible, changeable, colourful and attractive than it has been in the past and is on the frontline for marketing departments. Imaginative drinks packaging can create blue water between two drinks that are similar in taste, ingredients and price. What are the latest innovations and developments? just-drinks has investigated in Europe, North America and Asia, with a special global focus on nanotechnology.

Introduction

Drinks industry associations – the big beasts

European Union industry associations

Independent lobbyists in Brussels

The WTO – relatively lobbyist-free

The US

China

Japan

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