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Government Technology - Understanding Your Government Customer 2007 (Customer Focus)
Datamonitor, May 2008, Pages: 65
Based on a survey of 150 state and local government agencies in Europe and North America, this study provides insight into IT and business priorities. Results focus on two growing trends in the government sector: Constituent Relationship Management (CRM) and Geographic Information Systems (GIS).
Scope
- In-depth interviews with 150 agencies in large state and local governments
- Geographic coverage includes Canada, France, Germany, the UK and the US
- Results focus on Constituent Relationship Management, Geographic Information Systems and business dynamics
- Respondents include government IT decision-makers such as CIOs and CTOs
Highlights of this title
As governments look for ways to provide more personalized service, CRM offers opportunities to align services more closely with constituents needs.
Nearly all of the information collected by governments contains a geographic element; as such, local authorities are increasingly implementing GIS solutions to manage all that data.
Key reasons to purchase this title
- Validate your market messaging and positioning in local government
- Compare government IT purchasing plans across geographies
- Identify emerging areas of concern for local governments
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