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Oral Hygiene in the Hong Kong to 2011
Datamonitor, May 2008, Pages: 155


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This databook is a detailed information resource covering all the key data points on Oral Hygiene in the Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

- Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care

- Provides market value, volume, expenditure and consumption data by market, segment and subsegment

- Includes company and brand share data by categories

Highlights of this title

The market for Oral Hygiene in the Hong Kong increased between 2001-2006, growing at an average annual rate of 4.0%.

The leading company in the market in 2006 was Colgate-Palmolive Company. The second-largest player was Procter & Gamble Company, The with Johnson & Johnson in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Oral Hygiene markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting




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