Online video is becoming recognised as a powerful format for both communicating online and providing an enhanced online experience. The success of Google’s YouTube has been well documented and in 2010 YouTube continues to dominate in terms of viewers and streaming. New business models are emerging however which explore other ways to generate revenue from online video. Attention is turning towards Hulu in particular, and so far it is demonstrating that users will watch longer-form TV and video content and also tolerate advertising - under the right conditions. Online video is now also being used by many different industries for both advertising, marketing and communication purposes. This report provides an insight into the trends taking place in online video media including industry statistics. For information on IPTV and home networking systems, see separate reports.
