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Pre-paid and Gift Cards in the United States 2008
Mintel, June 2008, Pages: 82
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In what is fast becoming a 'cashless society,' are U.S. consumers poised to further embrace prepaid and gift cards?
This report explores who uses these cards-when, where, why and how, including:
- The most promising demographic segments and markets for prepaid and gift cards
- The impact of these cards on consumer-directed health care plans and college savings plans
- Uses while travelling
- Customization of look and message
- Broader usage among a wider range of merchants
- Use as sales incentives
- Features people find appealing and those they don't
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