New Zealand Tourism Report Q2 2012
Business Monitor International, February 2012, Pages: 52
Business Monitor International's New Zealand Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on New Zealand's tourism industry.
New Zealand, which consists of two main islands – the North and the South – and a number of smaller islands, is known for its natural beauty, culture, rugby and ecotourism. The country’s marketing slogan, ‘100% Pure New Zealand’, has been in use for over 10 years. In the New Zealand Tourism Strategy 2015, the Pure New Zealand campaign promotes responsible tourism and refers to the Maori concept of kaitiakitanga, which means guardianship, care or protection in relation to the environment. There are a number of tourism businesses focusing on nature and green initiatives to protect the natural environment in New Zealand. More than 10% of New Zealand has been awarded World Heritage status by the UN Educational, Cultural and Scientific Organization (UNESCO). The three main sites are Tongariro National Park; Te Wahipounamu, which contains four national parks; and the Sub-Antarctic Islands. The number of arrivals coming to New Zealand has been climbing steadily since 2001, apart from in 2008 and 2009 when there was no growth due to the global financial crisis and recession. In 2012, 2.68mn arrivals are forecast to visit the country, then grow by an average of 3% year-on-year (y-o-y) to reach 2.97mn in 2015. Given the fact that New Zealand is an island nation in the Pacific Ocean, the most popular way to travel to the country is by air. In 2012, 2.65mn of the forecast arrivals are expected to travel by plane, compared to just 28,000 arriving by sea.
Tourism is a relatively large contributor to New Zealand’s GDP compared to other countries. After peaking at 8.5% in 2009, it is expected to fall to 6.9% in 2012. Then tourism expenditure’s contribution to GDP will grow steadily throughout the forecast period to reach 8.0% in 2015. For comparison, tourism in the UK is forecast to contribute about 2.0% to the GDP in 2012. The main regional source market for New Zealand tourism is the Asia Pacific region. In 2012, 1.74mn tourists from the region are forecast to visit New Zealand and this is expected to grow to 1.88mn by the end of the forecast period. The number of New Zealanders travelling abroad is also forecast to rise through to 2015. Unsurprisingly, given its proximity, the majority of residents travel to the Asia Pacific region, mainly to Australia and Fiji. In second and third place are Europe and North America, with the UK and US the most popular destinations in those regions.
Although the number of hotel beds in New Zealand is forecast to increase by about 11,000 between 2011 and 2015, there was not a great deal of new hotel construction in 2011.
Executive Summary
SWOT Analysis
New Zealand Tourism SWOT
New Zealand Political SWOT
New Zealand Economic SWOT
Industry Forecast Scenario
Arrivals
Table: Arrivals Data, 2008-2015
Accommodation
Table: Hotels Data, 2008-2015 (‘000, unless otherwise stated)
Expenditure
Table: Expenditure Data, 2008-2015
Inbound Tourism
Table: Tourist Arrivals, 2008-2015
Outbound Tourism
Table: Outbound Tourism Data, 2008-2015
Market Overview – Travel
Global Oil Products Price Outlook
Market Overview – Hospitality
Business Environment Outlook
Table: Asia Pacific Travel And Tourism Business Environment Ratings
BMI’s Security Ratings
Table: Asia Pacific Regional Security Ratings
Table: Asia Pacific State Vulnerability To Terrorism Index
South Asia Security Overview
South Asia In A Global Context
External Power Dynamics
The Outlook For South Asia
Global Assumptions
Table: Global Assumptions, 2010-2016
Table: Global And Regional Real GDP Growth, 2010-2013 (% change y-o-y)
Table: Developed Market Exchange Rates, 2011-2013
Table: Emerging Market Exchange Rates, 2010-2013
Developed States
Table: Developed States Real GDP Growth, 2010-2013
Emerging Markets
Table: Emerging Markets Real GDP Growth 2010-2013
Consensus
Table: BMI And Bloomberg Consensus Real GDP Growth Forecasts, 2011 And 2012 (%)
Company Profiles
Air New Zealand
Mirvac
Tourism Holdings
BMI Methodology
How We Generate Our Industry Forecasts
Tourism Industry
Tourism Ratings – Methodology
Table: Tourism Business Environment Indicators
Table: Weighting of Components
Sources
- Air New Zealand
- Mirvac
- Tourism Holdings
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