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Viewing report
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TV Trends: Consumers Demand Control
eMarketer, June 2008, Pages: 24
This TV Trends: Consumers Demand Control report addresses the question of why television content stays much the same, while the ways and places it is viewed mushroom. Video-on-demand (VOD), digital video recorders (DVRs), the broadband Web, and 3G mobile phones are giving TV consumers new ways to access and watch TV. This report estimates that by 2012 nearly 25% of all TV content watched each day will be time-shifted, on-demand, on the Web or on a mobile device. This does not spell the end of the traditional live TV broadcast or the traditional 30-second ad break, but clearly, TV advertising will need to evolve if it is to keep pace with consumer usage. Key questions the 'TV Trends' report answers:
- How many DVR and VOD households will there be in the US in 2012?
- What are the prospects for traditional TV advertising in the US?
- What impact are Web, DVR and VOD usage having on TV advertising?
- How do DVRs change TV usage?
- How many Internet users are watching full-length TV episodes online?
- And many others
The TV Trends report aggregates the latest data from marketing and communications researchers with analysis to provide the information you need to make smart, accurate business decisions.
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