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North American Packaging Paper Study and Opportunity Assessment

Business Development Advisory (BDA), Aug 2010, Pages: 94


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This major market segment accounts for approximately 3.9 million tons annually and producer sales of about $4.0 billion in 2009 in the US market. The in-depth study contains 96 pages of insightful content and 74 tables and charts. This first ever study takes a new look at the category and breaks it down into 10 major paper application categories and 9 market / product segments (see sidebar). In all, the study segments the total volume across over 100 sub segments and provides individual forecasts and analyses of major trends and developments that drive demand.

The study uses 2009 as the base year and includes projections to 2014 and historical perspective from 2004. The primary focus is on the US / NA market with particular emphasis on paperbased packaging materials.

Analysis and Scope Major trends and developments within these segments are analyzed in detail and in the context of the overall drivers of category demand. The scope of the analysis includes the following:
- Demand and growth trends by segment (2004, 2009, 2014)
- Demand drivers and reducers by segment
- Current / emerging technologies and market developments
- Major opportunities and threats by segment
- Competitor shares by segment
- Major processes, paper grades, and fibers employed
- Price levels by grade and application
- Supply chain implications and conclusions.

Study Methodology This study is based on a wide range of data sources and analytical techniques. Information sources include:
- Personal interviews and discussions with industry supply chain members including end users, converters, paper producers, merchants, suppliers, and other intermediaries and industry observers.
- Retail store, warehouse, commercial channel field visits
- Government census, economic, trade, and manufacturer surveys and databases
- Industry information sources including trade journals, associations, company websites, product releases, published studies and surveys, association data, and other publicly available information
- Internal databases, analysis, and direct industry / professional experience.


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