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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly Send to Friend Enquire before Buying Hard Copy   CD ROM   Electronic   Calculating and Reporting Customer Profitablility American Productivity & Quality Center (APQC), April 2006, Pages: 131   Description     Table of Contents     Summary     Companies Mentioned        Enquire before Buying    Send to a Friend   Not all customers are created equal. More and more, leaders are viewing business as an investment portfolio of customers, some more valuable than others, with the level of investment delivered commensurate to the level of customer value. The profitability of the customer mix is becoming more important than profits of the individual products. This approach is a significant shift from traditional product, service, geography, territory, and function-based organizations. Executives are discovering the benefits of enhancing their customer investment portfolio by creating and executing competitive customer value propositions. We’re not everything to everybody as a community credit union. We expect the relationship to be mutually beneficial. —CIO, North Shore Credit Union While many organizations see the potential value of calculating and reporting customer profitability, not all areas are equally problematic to the organization. Once an organization can identify their customer segments, then what? Typically, the organization will want to know which customers in the segment are profitable and which ones are not. Without understanding how different customers consume costs and resources, organizations cannot successfully calculate customer profitability. The purpose of this report is to identify and share best practices for customer profitability models, cost allocation methodologies, communication of customer profitability information, and usage of customer profitability to make more effective business decisions. Analyzing the profitability of the customer portfolio and understanding each customer and customer segment is fundamental for the management of the business and is a critical part of being customer-centric. Customers who bought this item also bought Calculating and Reporting Customer Profitablility Managing the Total Customer Experience Pay-As-You-Go IT Services: Wheres the Business Value? Building and Communicating Shareholder Value Financial Shared Services Developing and Implementing a CRM Strategy Trends in Credit, Debit and Prepaid Direct Marketing BI in Financial Services

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