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Strategic Assessment of Asia Pacific Integrated Smart Card IC Technology on Different Form Factors
Frost & Sullivan, Sep 2008, Pages: 48
This research service titled Strategic Assessment of Asia Pacific Integrated Smart Card IC Technology on Different Form Factors identifies current and emerging Smart Card IC applications in different form factors, and provides insights on potential markets. In this research, Frost & Sullivan's expert analysts offer a general perspective on the implementations and trends in Asia Pacific for Smart Card IC form factors.
This analysis is available through our Smart Cards Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.
Market Overview
Smart Cards within Mobile Devices and USB Sticks Hold the Highest Potential among the Non-card Forms
The implementation of smart card integrated circuits is no longer restricted to the standard plastic card form, as several non-card forms such as the universal serial bus (USB) and the mobile near field communication (NFC) are showing enormous potential for smart card application. 'The Far East region has already made rapid strides in the area of NFC mobile handsets, while smart card manufacturing giants have drawn up plans to launch smart card USB devices,' says the analyst of this research. 'Other forms are gradually picking up steam and may become prevalent in the near future, while some form factors have emerged as ideal solutions in certain niche markets.' This rapid deployment has been driven by many interesting developments in technology, market growth, and end-user acceptance.
However, market penetration is not likely to be easily achieved, since entrants will have to deal with several challenges such as cost, culture, and infrastructure. While some countries are prepared to tackle these issues and initiate the implementations, some others may take a lot longer, especially since new technology typically takes time to gain widespread adoption. In such a scenario, market pioneers will gain the most with their first-mover advantage. Companies should recognize and accept the need to create strategic alliances and partnerships to gain easier entry to the market, cater to underserved markets, and optimally penetrate current ones.
Having gained a foothold in a market, market participants must turn their attention to how best serve it. 'The ever present need for integration of the different uses of smart cards coupled with the potential that smart cards hold is creating a need to leverage this technology,' notes the analyst. 'By combining existing technology to tap into the security, capacity, and versatility of smart cards, certain form factors may well help utilize dormant features in the standard plastic card.'
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