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Global Broadcasting and Cable TV Market 2012-2016 - Product Image

Global Broadcasting and Cable TV Market 2012-2016

  • ID: 2623439
  • August 2013
  • Region: Global
  • 74 Pages
  • TechNavio

FEATURED COMPANIES

  • 5th Avenue Channel Corp.
  • and UnitedGlobalCom Inc.
  • Coinstar Inc.
  • DISH Network Corp.
  • INTERNET TV plc
  • Netflix Inc.
  • MORE

The analysts forecast the Global Broadcasting and Cable TV market to grow at a CAGR of 5.28 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing amount of TV advertising. The Global Broadcasting and Cable TV market has also been witnessing the increasing use of interactive TV. However, the increasing penetration of internet TV could pose a challenge to the growth of this market.

The report, the Global Broadcasting and Cable TV Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, Europe, the APAC and MEA regions; it also covers the Global Broadcasting and Cable TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include British Broadcasting Corp., British Sky Broadcasting Group plc, Time Warner Inc., Viacom Inc., and Vivendi SA.

The other vendors mentioned in this report are 5th Avenue Channel Corp., AMC Networks Inc., Cablevision Systems Corp., Coinstar Inc., Comcast Corp., READ MORE >

FEATURED COMPANIES

  • 5th Avenue Channel Corp.
  • and UnitedGlobalCom Inc.
  • Coinstar Inc.
  • DISH Network Corp.
  • INTERNET TV plc
  • Netflix Inc.
  • MORE

01. Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
Market Research Process
Research Design
Research Methodology
05. Scope of the Report
Market Overview
Product Offerings
06. Market Landscape
06.1 Market Size and Forecast
06.2 Five Forces Analysis
07. Market Segmentation
07.1 Global Broadcasting and Cable TV Market-Segmentation by Products
07.2 TV Advertising
Market Size and Forecast
07.3 TV Subscription
Market Size and Forecast
07.4 TV License/Public Funds
Market Size and Forecast
08. Geographical Segmentation
09. Vendor Landscape
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Key Vendor Analysis
16.1 British Broadcasting Corp.
Business Overview
Key Information
SWOT Analysis
16.2 British Sky Broadcasting Group plc
Business Overview
Key Information
SWOT Analysis
16.3 Time Warner Inc.
Business Overview
Key Information
SWOT Analysis
16.4 Viacom Inc.
Business Overview
Key Information
SWOT Analysis
16.5 Vivendi SA
Business Overview
Key Information
SWOT Analysis
18. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Broadcasting and Cable TV Market 2012-2016 (US$ billion)
Exhibit 3: Global Broadcasting and Cable TV Market by Product Segmentation 2012
Exhibit 4: Global Broadcasting and Cable TV Market by Product Segmentation 2016
Exhibit 5: Global Broadcasting and Cable TV Market by Product Segmentation 2012-2016
Exhibit 6: Global Broadcasting and Cable TV Market: TV Advertising 2012-2016 (US$ billion)
Exhibit 7: Global Broadcasting and Cable TV Market: TV Subscription 2012-2016 (US$ billion)
Exhibit 8: Global Broadcasting and Cable TV Market: TV License/Public Funds 2012-2016 (US$ billion)
Exhibit 9: Global Broadcasting and Cable TV Market by Geographical Segmentation 2012
Exhibit 10: Global Broadcasting and Cable TV Market by Geographical Segmentation 2016
Exhibit 11: Global Broadcasting and Cable TV Market 2012-2016
Exhibit 12: Broadcasting and Cable TV Market in the Americas 2012-2016 (US$ billion)
Exhibit 13: Broadcasting and Cable TV Market in Europe 2012-2016 (US$ billion)
Exhibit 14: Broadcasting and Cable TV Market in the APAC Region 2012-2016 (US$ billion)
Exhibit 15: Broadcasting and Cable TV Market in the MEA Region 2012-2016 (US$ billion)
Exhibit 16: Global Broadcasting and Cable TV Market by Key Leading Countries 2012-2016
Exhibit 17: Broadcasting and Cable TV Market in the US 2012-2016 (US$ billion)
Exhibit 18: Broadcasting and Cable TV market in Japan 2012-2016(US$ billion)
Exhibit 19: Broadcasting and Cable TV Market in China 20120-2016 (US$ billion)
Exhibit 20: Broadcasting and Cable TV Market in the UK 2012-2016 (US$ billion)
Exhibit 21: Broadcasting and Cable TV Market in France 2012-2016 (US$ billion)
Exhibit 22: Broadcasting and Cable TV Market in Germany 2012-2016 (US$ billion)
Exhibit 23: Global Broadcasting and Cable TV Market by Vendor Segmentation 2012
Exhibit 24: Business Segmentation of British Broadcasting Corp.
Exhibit 25: Business Segmentation of British Sky Broadcasting Group plc
Exhibit 26: Business Segmentation of Time Warner Inc.
Exhibit 27: Business Segmentation of Viacom Inc.
Exhibit 28: Business Segmentation of Vivendi SA

FEATURED COMPANIES

  • 5th Avenue Channel Corp.
  • and UnitedGlobalCom Inc.
  • Coinstar Inc.
  • DISH Network Corp.
  • INTERNET TV plc
  • Netflix Inc.
  • MORE

Commenting on the report, an analyst from the team said: “A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser's product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.”

According to the report, the Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.

Further, the report states that the increasing penetration of internet TV is a major challenge faced by the global market. Cable and satellite TV services are being replaced by internet TV services, and its increased adoption is affecting the overall revenue of the market.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are AMC Networks Inc., Cablevision Systems Corp., Coinstar Inc., Comcast Corp., Discovery Communication Inc., DISH Network Corp., Dreamworks Animation SKG Inc., Emmis Communications Corp., Gray Television Inc., INTERNET TV plc, Liberty Media Corp., Lions Gate Entertainment Corp., Netflix Inc., News Corp., SBS Broadcasting SA, The Walt Disney Co., UnitedGlobalCom Inc., and 5th Avenue Channel Corp.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

- British Broadcasting Corp.
- British Sky Broadcasting Group plc
- Time Warner Inc.
- Viacom Inc.
- Vivendi SA.
- 5th Avenue Channel Corp.
- AMC Networks Inc.
- Cablevision Systems Corp.
- Coinstar Inc.
- Comcast Corp.
- Discovery Communication Inc.
- DISH Network Corp.
- Dreamworks Animation SKG Inc.
- Emmis Communications Corp.
- Gray Television Inc.
- INTERNET TV plc
- Liberty Media Corp.
- Lions Gate Entertainment Corp.
- Netflix Inc.
- News Corp.
- SBS Broadcasting SA
- The Walt Disney Co.
- and UnitedGlobalCom Inc.

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