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China Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014 - Product Image

China Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

  • Published: July 2014
  • Region: China
  • 80 Pages
  • Socintel360

Over the last few years, China has seen an explosion in the number of internet and mobile users. Rapid development in communications infrastructure has provided millions of Chinese access to broadband connectivity and 3G networks. Advances in technology have enabled local hardware manufacturers to produce sub-$150 smartphones which have become popular across China and are used by consumers for socializing, entertainment, information search and shopping. This has given birth to a plethora of mobile internet services in the country. With Chinese consumers turning away from traditional sources of information and entertainment en masse because of censorship and lack of credibility, Chinese internet companies have stepped in to fill the void by offering a range of social, informational and entertainment services.

Food & Beverage brands are leveraging mobile social media services to deliver exciting content to consumers to create deeper engagement and differentiation as a means to retain consumers and drive revenues. Additionally, the shift from desktop to mobile advertising has added new dimensions to the nascent stage of social media mobile advertising in China, and which continues READ MORE >

1. About this Report
1.1. About The Publisher
1.2. Summary
1.3. Scope
1.4. Methodology
1.5. Definitions
2. Executive Summary
3. Dynamics of Social Media Based Mobile Marketing
3.1. Channel Dynamics – Desktop vs. Mobile
3.2. Social Media Mobile Marketing Value Proposition for Food & Beverage Brands
3.3. Emerging Technology and Marketing Investment Avenues for Food & Beverage Marketers
4. Mobile Strategies of Social Networking Sites and Opportunities for Food & Beverage Brands
4.1. Facebook Mobile Strategy & Key Initiatives
4.2. Twitter Mobile Strategy & Key Initiatives
4.3. Pinterest Mobile Strategy & Key Initiatives
4.4. Instagram Mobile Strategy & Key Initiatives
4.5. Vine Mobile Strategy & Key Initiatives
4.6. Google+ Mobile Strategy & Key Initiatives
4.7. Location Based Social Networking Competitive Landscape – Key Players and Strategies
5. Analysis of Social Media Mobile Advertising Spend
5.1. Advertising Spend Analysis by Food & Beverage Brands
5.2. Advertising Spend Analysis by Marketing Objectives
5.3. Advertising Spend Analysis by Format
5.4. Advertising Spend Analysis by Platforms
5.5. Advertising Spend Analysis through Gaming
5.6. Advertising Spend Analysis through Location Based Marketing
6. Social Media Mobile Advertising Strategies in Food & Beverage Industry
6.1. Gap Analysis: Consumer Behavior vs. Food and Beverage Brands Social Media Strategy
6.2. Display and Messaging Advertising
6.3. Video Advertising
6.4. Apps Advertising
6.5. Gaming Advertising
6.6. Analysis of LBM Strategies to Gain Market Share
7. Innovation in Social Media Mobile Advertising
7.1. Brand Building
7.2. Product Launch
7.3. Driving Sales
7.4. Lead Generation / Traffic Driver
7.5. Failure Stories
8. Broader Market Trends and Drivers: Charts and Tables
8.1. Macroeconomic Fundamentals and Industry Growth Dynamics
8.2. Consumer Insights
8.3. Internet & Technology Adoption
8.4. Devices & Platforms
8.5. Mobile Commerce
8.6. Advertising Spend Dynamics

List of Figures:
1: Snapshot of China Social Media Mobile Marketing in Food & Beverage Industry
2: China Social Media and Digital Advertising Spend Analysis, 2008 – 2018
3: China Social Media Advertising Spend – Split by Mobile and Desktop, 2009 – 2018
4: China Food & Beverage Industry – Adoption and Outlook of Social Media Mobile Advertising, 2003 – 2018
5: China Social Media Mobile Advertising Value Proposition for Food & Beverage Industry – Future Areas Beyond Marketing
6: China Food & Beverage Brands – Challenges and Role of Social Media Mobile Marketing
7: China Location Based Marketing Dynamics and Key Trends, 2013 – 2018
8: China Social Media Mobile Marketing – Key Investment Avenues for Food & Beverage Brands in 2014
9: China Food & Beverage Industry Investment Rationale on Analytics for Social Media Mobile Marketing, 2014
10: Snapshot – Mobile Strategies of Social Networking Sites and Opportunities for Food & Beverage Brands
11: China Social Media Mobile Marketing Advertising Spend Growth Trend of Food and Beverage Companies, 2013 – 2018
12: China Social Media Mobile Advertising Spend by Food and Beverage Sectors, 2014 – 2018
13: China Social Media Mobile Advertising Spend by Marketing Objectives for Food & Beverage Industry, 2013 vs. 2018
14: China Social Media Mobile Advertising Spend by Marketing Objectives – Split by Food & Beverage Sectors, 2013 vs. 2018
15: China Social Media Advertising Spend Split by Formats, 2008 – 2018
16: China Social Gaming Advertising Spend by Gaming Segments, 2009-2018
17: China Display Advertising Spend Dynamics Across All Marketing Channels (US$ Million), 2013, 2014 & 2018
18: China Food & Beverage Industry Social Media Advertising Spend Outlook by Social Networking Sites, 2014
19: Brand’s Preferable Platform for Marketing by F&B Categories
20: China Location Based Marketing Spend by Food & Beverage Companies, 2013-2018
21: Gap Analysis for Social Media Marketing: Consumer Behavior vs. Advertising Focus of Food and Beverage Brands
22: China Social Media Marketing – Consumer Drivers for Interaction with Food & Beverage Brands on Social Networking Sites (%)
23: China Social Media Mobile Marketing – Preferred Social Networking Sites for Launching Video Advertisements by Food & Beverage Brands, 2014
24: China Social Media Mobile Advertising – Targeting Consumers Through Applications
25: China Grocery Application Downloads on Smartphones, 2010 – 2018
26: China Social Gaming Environment and Market Dynamics, 2009-2018
27: China Social Gaming Virtual Goods Market Snapshot, 2013
28: China Food and Beverage Industry Major Challenges in Implementing Predictive Location Based Marketing
29: China Food & Beverage Industry Market Size, 2009-2018

List of Tables:
1: Value Proposition / Perceived ROI of Advertising by F&B Companies across Key Social Networking Sites

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