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US Luxury Home Report 2013 Product Image

US Luxury Home Report 2013

  • ID: 2639650
  • April 2013
  • Region: United States
  • 160 Pages
  • Unity Marketing

The Ultimate Guide to the Luxury Consumer Market for Home Luxuries...

Order Home Luxury Report 2013 and receive a FREE copy of the luxury trend report: Home is Where the Luxury Is: A Study of Luxury Consumers & Their Home Furnishings, Redecorating and Remodeling Purchases

Unity Marketing's Home Luxury Report 2013 is the ultimate guide to the U.S. market for luxury goods for the home. This report focuses on the buying and spending habits of the nation's affluent households - the top quintile or 20 percent of U.S. consumer households - of high-end or luxury products and services.

The Home Luxury Report examines consumers' buying behavior and spending habits related to these key categories of luxury purchases:

- Art & Antiques;
- Home Electronics;
- Furniture, Lamps & Floor Coverings;
- Garden & Garden Products;
- Kitchenware, Cookware and Cooks' Tools;
- Kitchen Appliances, Bath & Building Products including window covering;
- Linens, Fabrics & Soft Goods, including drapes and curtains;
- Mattresses and Sleep Systems;
- Tabletop.

The report contains details on these nine luxury goods categories bought READ MORE >

Introduction
Unity Marketing's annual state of the luxury market report
Affluents in the Driver’s Seat of U.S. Economy
Luxury Tracking Survey Methodology
Figure 1: Survey Sample Income Distribution for Weighting
Figure 2: Real and Weighted Survey Samples, 2008-2012
Luxury Trend Report Included with Luxury Report 2013
Quarterly Compilation of Luxury Consumers’ Purchases
Sample Demographics
Income demographics
Figure 3: Income Sample
Figure 4: Dual-income or single earner
Figure 5: Quarterly Income Averages 2011-2012
Figure 6: Income Changes in Last Recession (U.S. Census Bureau)
Net Worth
Figure 7: Net Worth
Gender
Figure 8: Gender distribution
Age Distribution
Figure 9: Age Distribution
Young and Mature Affluents
Figure 10: Generations
Occupation & Employment
Figure 11: Occupation
Other Demographic Variables
Figure 12: Educational Attainment
Figure 13: Marital Status
Figure 14: Home Ownership
Figure 15: Ethnicity

Chapter 1 - About the Luxury Market
2013 Sales Year Off to Rocky Start as Affluent Consumer Confidence Tanks
Figure 16: Luxury Consumption Index (LCI)
The Consumer Economy at Large
Figure 17: Personal Consumption Expenditures 2004-2012 (BEA)
Figure 18: Change in Personal Consumption Expenditures, 2004-2012 (BEA)
What’s Hot, What’s Not in the Overall Consumer Economy
Past Five Years of Luxury in Review
Figure 19: Total Luxury Consumer Spending Quarter-to-Quarter 2008 thru 2012
Figure 20: Total Annual Luxury Spending, 2008-2012
Figure 21: Quarterly Percentage Change in Luxury Consumer Spending 2008 thru 2012
Figure 22: Quarterly Luxury Consumer Spending 2009-2012 by Income Segment
Figure 23: Purchase Incidence Luxury 2008-2012
Figure 24: Quarterly Luxury Spending by Age Segments, 2010-2012
Future of Luxury Market
Figure 25: U.S. Households by Income
Figure 26: Household Income Quintiles by Age
Demographics of Affluence
Figure 27: Average Income of Top Quintile Households
Figure 28: U.S. Household Income 2000-2011
More Demographic Characteristics of Affluent Consumer Market
Diversity among Affluents
Figure 29: Number Affluent Households by Ethnicity
Figure 30: Top 20% Income earners by Ethnicity
Age of Affluence
Figure 31: Income by Age
Figure 32: Number of Consumers in Window of Affluence
Figure 33: Population Projections 25-54 through 2020
New Luxury Market Paradigm - From Things to Experiences
Figure 34: Source of Greatest Luxury Satisfactions (2011)
Demographic distinctive
Figure 35: Source of Greatest Luxury Satisfactions by Age
Figure 36: Experiences Source of Greatest Happiness & Satisfaction by Age

Chapter 2 - How Affluent Consumers Feel about the Economy and their Financial Status
Review Recent Financial Indicators & LCI
Figure 37: Five Key Quarterly Financial Indicators 1Q12-1Q13
Luxury Consumers’ Feelings of Financial Well-Being
Figure 38: Financial Well Being
Luxury Consumers’ Confidence in Financial Health of the Country
Figure 39: Overall Financial Health of Country
Luxury Consumers’ Financial Prospects
Figure 40: Financial Prospects Next Twelve Months
Luxury Consumers and Reported Spending Trends
Figure 41: Luxury Spending Trends Past Twelve Months
Luxury Consumers and Their Spending Expectations
Figure 42: Expected Spending on Luxury Next 12 Months
Is the Luxury Recession over?
Figure 43: Is the Recession Over?
How Affluents Are Changing their Lifestyles
Figure 44: Changes in Luxury Consumer Lifestyles

Chapter 3: About Affluents’ Luxury Purchases & their Spending
Highlights of Affluents’ Luxury Purchases and their Spending
Figure 45: Trend in Demand for Luxury Goods & Service
Figure 46: Trends in Total Spending on Luxury Goods & Services
Figure 47: Trend in Percent Change in Luxury Spending
Figure 48: Trend in Income Segment Spending
Figure 49: Trends in Spending by Major Category
Figure 50: What’s Hot, What's Not in Luxury as measured by change in spending year-over-year
Total Luxury Purchase Incidence
Figure 51: Overall Luxury Purchase Incidence (All Affluent Consumers)
Luxury Purchase Incidence
Figure 52: Luxury Purchase Incidence(2008-2012)
Luxury Consumers’ Average Spending on Luxuries
Figure 53: Average Spending on Luxury (2008-2012)
What's Hot, What's Not in Luxury this Year compared with Last
Figure 54: Major Categories by Percent Change Year-over-Year
Spending by Income Segment
Figure 55: Luxury Spending by Income Segments (2010-2012)
Figure 56: Comparative Spending by Income (2009-2012)
Total Spending by Age Segments
Figure 57: Total Spending on Luxury by Age Segments -- Young Affluents and Mature Affluents (2010-2012)102
Figure 58: Comparative Spending by Age (2009-2012)
Total Luxury Spending by Gender
Figure 59: Total Spending on Luxury by Gender (2010-2012)
Figure 60: Comparative Spending by Gender (2009-2012)
Trends in Spending by Key Demographic Segments
Trends in Spending in Home Luxury
Figure 61: Home Luxury Spending Trends by Demographic Segment (2009-2012)
Trends in Spending in Personal Luxury
Figure 62: Personal Luxury Spending Trends by Demographic Segment (2009-2012)
Trends in Spending in Experiential Luxury
Figure 63: Experiential Luxury Spending Trends by Demographic Segment

Chapter 4: About Luxury Consumers’ Favorite Shopping Destinations
Highlights of Luxury Consumers' Shopping Destinations
Figure 64: Net Patronage Mass/Discount and Luxury Department Stores
Luxury Shoppers’ Favorite Luxury Department Stores
Figure 65: Luxury Department Store Brand Usage
Luxury Shoppers’ Favorite Mass & Discount Department Stores
Figure 66: Discount & Mass Department Store Brand Usage
Fashion Boutique Store Purchases
Figure 67: Favorite Fashion Boutiques
Luxury Shoppers’ Favorite Furniture and Home Furnishings Retailers
Figure 68: Favorite Furniture and Home Furnishings Retailers
Luxury Shoppers’ Favorite Websites
Figure 69: Online Website Brand Usage

Chapter 5: Home Luxury Purchase Detail
Highlights of Home Luxury Purchases
Figure 70: Home Luxuries Rate of Change, 2011-2012
Home Luxury Demand
Figure 71: Home Luxury Purchase Incidence, 2008-2012
Home Luxury Spending
Figure 72: Home Luxury Spending, 2008-2012
Home Luxury Spending by Demographic Segments
Figure 73: Total Home Luxury Spending by Demographic Segments, 2009-2012
What’s Hot, What's Not in the Home Luxury Market
Figure 74 : Top Ten Fastest Growing Products and Biggest Losers in Home Luxury,2011-2012
Top Shopping Destinations for Home Luxury Products
Figure 75: Top Shopping Destinations Home Luxury Products
Art & Antiques - Purchase Details
Amount Spent on Art & Antiques
Figure 76: Art & Antique Spending by Demographic Segment,2010-2012
Type of Art and Antiques Bought
Figure 77: Estimated Spending on Luxury Art & Antique Products, 2008-2012
Where People Shopped for Luxury Art & Antiques
Figure 78: Estimated Spending on Luxury Art & Antiques by Type of Store, 2008-2012
Furniture, Lamps & Floor Coverings - Purchase Details
Amount Spent on Furniture, Lamps and Floor Coverings
Figure 79: Furniture, Lamps and Floor Covering Spending by Demographic Segment, 2010-2012
Type of Furniture, Lamps & Floor Coverings Bought
Figure 80: Estimated Spending on Luxury Furniture, Lamps and Floor Coverings Products, 2008-2012
Where People Shopped for Luxury Furniture, Lamps and Floor Coverings
Figure 81: Estimated Spending on Luxury Furniture, Maps and Rugs by Type of Store
Garden, Outdoor, Lawn & Patio Products - Purchase Details
Amount Spent on Garden
Figure 82: Garden/Outdoor Spending by Demographic Segment , 2010-2012
Type of Garden/Outdoor Lawn & Patio Products Bought
Figure 83: Estimated Spending on Luxury Outdoor/Garden by Products, 2008-2012
Where People Shopped for Luxury Garden, Outdoor, Lawn, & Patio Products
Figure 84: Estimated Spending on Luxury Outdoor & Garden by Type of Store , 2008-2012
Home Electronics - Purchase Details
Amount Spent on Luxury Home Electronics
Figure 85: Electronics Spending by Demographic Segment, 2010-2012
Type of Home Electronics Bought
Figure 86: Estimated Spending on Luxury Electronics Products, 2009-2012
Where People Shopped for Luxury Home Electronics
Figure 87: Estimated Spending on Luxury Electronics by Type of Store, 2009-2012
Kitchenware, Cookware & Housewares - Purchase Detail
Amount Spent on Kitchenware, Cookware & Housewares
Figure 88: Kitchenware, Housewares Spending by Demographic Segment, 2010-2012
Type of Kitchenware, Cookware & Housewares Bought
Figure 89: Estimated Spending on Luxury Kitchenware, Housewares by Product, 2008-2012
Where People Shopped for Luxury Kitchenware, Cookware, Housewares
Figure 90: Estimated Spending on Kitchenware, Housewares by Type of Store, 2008-2012
Linens, Fabrics & Soft Goods - Purchase Details
Amount Spent on Linens, Fabrics & Soft Goods
Figure 91: Linens, Fabrics & Soft Goods Spending by Demographic Segment
Type of Linens, Fabrics & Soft Goods Bought
Figure 92: Estimated Spending on Luxury Linens, Fabrics & Soft Goods, 2008-2012
Where People Shopped for Luxury Linens, Fabrics & Soft Goods
Figure 93: Estimated Spending on Linens, Fabrics & Soft Goods by Type of Store, 2008-2012
Major Home Appliances, Bath Fixtures, Window Coverings & Building Products - Purchase Details
Amount Spent on Major Appliances, Bath, and Building Products
Figure 94: Major Appliances, Bath & Building Products Spending by Demographic Segment, 2010-2012 . 151
Type of Major Home Appliances, Bath and Building Products Bought
Figure 95: Estimated Spending on Luxury Major Home Appliances, Bath and Building Products , 2008-2012
Where People Shopped for Major Home Appliances, Bath and Building Products
Figure 96: Estimated Spending on Major Home Appliances, Building and Bath Products by Type of Store, 2008-2012 153
Mattresses & Sleep Systems - Purchase Details
Amount Spent on Mattresses & Sleep Systems
Figure 97: Spending on Mattresses & Sleep Systems by Demographic Segment, 2011-2012
Type of Mattresses & Sleep Systems Bought
Figure 98: Estimated Spending on Types of Mattress & Sleep Systems, 2012
Where People Shopped for Luxury Mattresses & Sleep Systems
Figure 99: Estimated Spending on Mattresses & Sleep Systems by Type of Store , 2012
Mattress Brand Usage
Figure 100: Mattress Brand Usage, 2012
Tabletop, Dinnerware, Flatware, Servingware - Purchase Details
Amount Spent on Tabletop
Figure 101: Tabletop Spending by Demographic Segment, 2010-2012
Type of Tabletop Purchased
Figure 102: Estimated Spending on Luxury Tabletop Products , 2008-2012
Where People Shopped for Luxury Tabletop Products
Figure 103: Estimated Spending on Tabletop by Type of Store, 2008-2012
Tabletop Brand Usage
Figure 104: Tabletop Usage. 2010-2012

Chapter 6: Personalities of Luxury
Luxury Marketers: Meet Your Customers
Figure 105: Five Personalities of Luxury
Changes in the Personalities in the 'New Luxury' Market
X-Fluents Grow in Share of the Luxury Consumer Market
Figure 106: Personalities of Luxury, 2012, 2007 & 2004
New Luxury Consumer Personality Emerged in 2007 and Remains a Force in the Current Market
Personalities' Attitudes toward Luxury
Figure 107: Attitudes about Luxury by Personality Segment
Luxury Personalities and Trends in Spending on Luxuries
Figure 108: Index of Average Spending on Luxury by Personality Types
Personalities' feelings about their current financial status and future status
Demographics that define the personalities
Figure 109: Average Income by Personality
Field Guide to the Five Luxury Personalities
Figure 110: Field Guide to the Luxury Personalities
How to Sell to the Different Luxury Personalities
Selling to X-Fluents
Selling to Aspirers
Selling to Butterflies
Selling to Cocooners
Selling to Temperate Pragmatists

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