Craft Beer Market in the US 2012-2016
- ID: 2644686
- August 2013
- Region: United States
- 60 Pages
The analysts forecast the Craft Beer market in the US to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the changing consumer taste and preference for craft beer. The Craft Beer market in the US has also been witnessing an increase in canned craft beer production. However, lack of awareness about craft beer among consumers could pose a challenge to the growth of this market.
The report, the Craft Beer Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Great Lakes and Plains regions, and the Western, Mid-south, Southeastern, South Central, and Northeastern regions of the US; it also covers the growth prospects of the market in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include New Belgium Brewing Co., Sierra Nevada Brewing Co., The Boston Beer Co. Inc., and The Gambrinus Co.
The other vendors mentioned in the report are Anheuser Busch Inc., Bell's Brewery Inc., Boulevard Brewing Co., Deschutes Brewery Co., Lagunitas Brewing Co., Matt Brewing Co., MillerCoors LLC, and Oskar Blues Brewing Co.
Key questions answered in this report:
- What will the market size be in 2016 and what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?
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01. Executive Summary
02. List of Abbreviations
04. Market Research Methodology
Market Research Process
05. Scope of the Report
06. Overview of Beer Market in the US
06.1 Alcohol Market in the US
06.2 Market size and Forecast
06.3 Segmentation of Beer market in the US
06.4 Key Vendors
06.5 Top 10 Beer Brands in the US
06.6 Top 5 Fastest Growing Craft Beer Brands
07. Market Landscape
07.1 Market Size and Forecast by Revenue
07.2 Market Size and Forecast by Volume
07.3 Five Forces Analysis
07.4 Top 5 States in the US with Highest Number of New Breweries of Craft Beer
08. Market Segmentation
09. Segmentation by Nature of Brewery
10. Geographical Segmentation
11. Vendor Landscape
12. Buying Criteria
13. Market Growth Drivers
14. Drivers and their Impact
15. Market Challenges
16. Impact of Drivers and Challenges
17. Market Trends
18. Key Vendor Analysis
18.1 New Belgium Brewing Co.
18.2 Sierra Nevada Brewing Co.
18.3 The Boston Beer Co. Inc.
18.4 The Gambrinus Co.
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Alcohol Market in the US by Product Segmentation 2012
Exhibit 3: Beer Market in the US 2012-2016 (million barrels)
Exhibit 4: Beer Market in the US by Product Segmentation 2012 (million barrels)
Exhibit 5: Ranking of Key Vendors 2012
Exhibit 6: Top 10 Beer Brands in the US 2012 (US$ millions)
Exhibit 7: Top 5 fastest growing Craft Beer Brands 2011
Exhibit 8: Craft Beer Market in the US 2012-2016 (US$ billions)
Exhibit 9: Craft Beer Market in the US 2012-2016 (million barrels)
Exhibit 10: Top 5 States with Highest Number of New Breweries 2012
Exhibit 11: Craft Beer Market in the US by Product Segmentation
Exhibit 12: Craft Beer Market by Product Segmentation 2012
Exhibit 13: Craft Beer Market Segmentation By Brewery Type 2012
Exhibit 14: Craft Beer Market in the US by Geographic Segmentation 2012
Exhibit 15: Craft Beer Market by Vendor Segmentation 2012
Exhibit 16: Comparison of Beer Types on Average Price per Case (US$)
Exhibit 17: Ranking of Top 5 Canned Craft Beverages Manufacturing States in the US 2012
Exhibit 18: Business Segmentation of New Belgium Brewing Co.
Exhibit 19: Business Segmentation of Sierra Nevada Brewing Co.
Exhibit 20: Business Segmentation of The Boston Beer Co. Inc.
Exhibit 21: Business Segmentation of the Gambrinus Co.
Commenting on the report, an analyst from the team said: “The increasing entry of large brewers is another major trend witnessed in the market. Attracted by the growing Craft Beer market and with other beer markets experiencing a downfall in the US, many large beer companies are entering the Craft Beer market in the country. Many large companies are building or buying craft beer labels in the market to gain share of the marketing and distribution networks of small brewers. For instance, MillerCoors LLC has its own craft beer division, which is run under the name Tenth and Black with brands such as Crispin, Batch 19, and Bluemoon. This company is also planning to expand its business by making its local craft beer brands such as Henry Weinhard and Leinenkugel available across the country, thereby enhancing its visibility among consumers and assuring quality. However, the emergence of large brewers will have a negative impact on small brewers who have fewer resources to compete with them.”
According to the report, one of the key drivers in the market is the changing consumer tastes and preferences for craft beer. This drives consumers to experiment with new varieties and flavors of craft beer offered by a number of brewers. Therefore, consumers are switching to these new varieties of craft beers over other kinds of beer.
Further, the report states that one of the key challenges in this market is the lack of awareness about craft beer among most of the consumers in the US. Most of the consumers have limited knowledge about various craft brewers and the varieties offered by them, thus restricting them from consuming craft beer.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Anheuser Busch Inc., Bell's Brewery Inc., Boulevard Brewing Co., Deschutes Brewery Co., Lagunitas Brewing Co., Matt Brewing Co., MillerCoors LLC., and Oskar Blues Brewing Co.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- Anheuser Busch Inc.
- Bell's Brewery Inc.
- Boulevard Brewing Co.
- Deschutes Brewery Co.
- Lagunitas Brewing Co.
- Matt Brewing Co.
- MillerCoors LLC
- New Belgium Brewing Co.
- Oskar Blues Brewing Co.
- Sierra Nevada Brewing Co.
- The Boston Beer Co. Inc.
- The Gambrinus Co.